I am passionate about finding great stories and connecting brands with audiences through filmmaking. I earned a Ph.D. in Media Research, specialized in Branded Entertainment (international mention and cum laude) from the University of UC3M.I have 16 years of experience working as a Content & Creative Executive in the entertainment industry, a career I spent in Hollywood leading the creative production of Hero Pictures (Los Angeles, CA) where I worked with Oscar Awarded talent like Ron Bass (The Rock, Rain Man, My Best Friend´s Wedding). In Spain, I have worked for many media companies, finding great stories, developing screenplays, and green-lighting projects for media companies and brands like the Branded Content TV show Mission Impact for No Limits, RCN TV Colombia, broadcast in prime-time in two seasons (2015 and 2016). I have written and directed numerous Branded Entertainment pieces for brands and have won several international awards in Branded Content fiction (Chevrolet and Pepsi, MOFILM). Currently, I develop BC for companies like Reforcer (fashion) and Fundación Amigos de Monkole (non-profit).I currently combine my professional activity with teaching Branded Content in Communication and Marketing degrees and master programs at prestigious universities like UC3M, UNIR, and international business schools such as ESCP, an academic career that has spanned more than 9 years. I am a member of the European Branded Content Research Network based in the UK, working with other academics in the theoretical field of Branded Content.Índice H: 3Scopus Id: 57433039400Scopus url:https://www.scopus.com/authid/detail.uri?authorId=57433039400https://orcid.org/0000-0002-2601-4545https://publons.com/researcher/4273267/maria-rodriguez/https://scholar.google.es/citations?user=m82jcI4AAAAJ&hl=es&oi=aohttps://www.researchgate.net/profile/Maria-Rodriguez-RabadanAcademia edu: https://independent.academia.edu/mar%C3%ADaRodr%C3%ADguezRabad%C3%A1nBenito