Maria Rodriguez Email & Phone Number

Vancouver, Bc, Ca

Vancouver, British Columbia, Canada

Vancouver, British Columbia, Canada

Vancouver

As CEO at Give Guatemala, I have organized strategic road-maps by defining product, market research and analysis, and leading customer relationships and pricing strategies. Planned, executed and evaluated all brand PR through leading online and offline marketing initiatives.Give Guatemala is a socially focused company that provides a sales platform for Guatemalan designers and artisans who create fashion-forward goods, that are inspired by Guatemalan traditions and are created using ancient Mayan techniques. Through our partnerships and donations, we provide Guatemalans with opportunities to lift themselves up to a higher standard of living.

Vancouver, British Columbia, Canada

⇨ Operated as the lead point of contact for a roster of 150 B2B and B2C clients in North America⇨ Managed an overall client budget of over $1 million, while identifying revenue opportunities for clients and RTOWN through data analysis, revenue forecasting, and effective planning⇨ Increased customer retention by 11% MOM by managing all phases of the client lifecycle, including kickoff, discovery requirements, strategy development, launch, results meetings, and account growth⇨ Partnered with clients to identify key messages, unique product/service differentiators, competitors, target markets, etc., and liaised with internal teams to create individual client performance marketing strategies⇨ Drove profitability up by 15% through the creation and implementation of internal processes that increased internal effectiveness through automation, outsourcing, and the elimination of redundancies⇨ Worked with members of the leadership team to drive forward the company's business and communication strategy, and served as a project manager to guarantee the implementation and execution of the marketing plan

Vancouver, British Columbia, Canada

As a Senior Marketing Manager at Peak Investor Marketing, I spearheaded comprehensive marketing and communication strategies, driving success for a diverse client portfolio. With a blend of strategic thinking and creative execution, I achieved remarkable results while leading cross-functional teams and managing external relationships.⇨ Developed marketing and communication strategies, budgets, and implementation plans for a robust client portfolio⇨ Manage and maintain communication with clients, external stakeholders, and media ⇨ Defined brand key messages, investor personas, and content pillars for brands and internal stakeholders ⇨ Created, developed, implemented, and managed social media, PR, and branding campaigns to meet specific KPIs and achieve client goals ⇨ Identified external communication channels and developed outreach strategies to achieve media coverage, build brand awareness, and positive brand reputation⇨ Designed and created online and print marketing collateral to support client campaigns

Vancouver

During my role as Head of Marketing at Maths — No Problem! / Fig Leaf Group of Companies, I directed all branding and marketing initiatives for a £10M business with over 1,500 clients worldwide. Maintained and improved internal communication and external agency relations while managing a yearly budget of £750,000. Lead implementation and execution of client-driven, innovative strategies through leading and coaching the company’s cross-functional global marketing and creative department. Initiated product-centered strategies in diverse markets to reach target audiences through traditional and digital media, PR, brand strategy, audience segmentation, and customer retention initiatives. Developed department KPIs and implemented a purchase cycle approach to marketing by collaborating with sales and customer service departments.⇨ Led customer-facing, grassroots GTM strategy for new literacy brand resulting in expansion of expected market penetration goal by 10% during first 4 months of product launch.⇨ Implemented customer-retention strategy, and led a referral program and a joint community outreach program that resulted in increased customer subscription renewals by 8%.⇨ Minimized customer website abandonment rate by 37% by creating and executing, in conjunction with the UI team, a comprehensive online customer journey, overhauling website flows, and introducing leading-edge web-based customer acquisition tools.⇨ Augmented blog visits by 114% YOY by rolling out a multi-channel content strategy.

Vancouver

While serving as Marketing Strategist at Maths — No Problem! / Fig Leaf Group of Companies, I established new product lines, enhanced product sales, and executed new market penetration actions. Supervised internal staff and external agencies in developing integrated marketing strategies while ensuring campaign KIPs were met. Restructured internal communication processes to leverage qualitative and quantitative information while establishing an in-depth understanding of customer needs, building customer personas, and evaluating customer lifetime value.⇨ Eliminated redundancies between traditional and digital marketing tactics by implementing an integrated, multi-channel communication structure focused on sustainability and cost-effectiveness.⇨ Formulated and executed compelling brand equity actions and communicated unique selling propositions that responded to customer needs and increased brand awareness by 27% within one year.⇨ Developed inter-departmental customer retention strategies, including Customer Service interactions, training support, and providing ongoing brand equity resources that assisted in maintaining the Net Promoter Score index at 80% YOY ⇨ Implemented up-selling strategies based on customers’ previous behavioral patterns and communication interactions that escalated strategic product sales by 18%.

Vancouver

As a Marketing Strategist and Copywriter, I played a key role in shaping content marketing strategies and driving brand awareness through social media campaigns and branding initiatives.I helped clients in different industries define and align brand and product messaging with their unique selling points (USPs), target audiences, and customer personas. I've honed my skills in crafting and optimizing SEO-driven content across various platforms, including websites, blogs, articles, and social media. My expertise in content strategy and marketing consistently delivered results for clients and drove engagement across various industries.My role extended to managing content distribution and publication through email marketing and social media channels, with proficiency in CMS systems such as WordPress, Squarespace, and Wix. I've leveraged tools like Mailchimp, ActiveCampaign, and Hootsuite to streamline marketing efforts.

Vancouver, British Columbia, Canada

Guatemala City, Guatemala

Guatemala City, Guatemala

Master Of Business Administration, Marketing And Business Development

Bachelor’S Degree, International Business And International Affairs

Activities and Societies: Student Council, Debate Club

Certificate, Social Media

Fundamentals Of Finance & Accounting For Non-Financial Managers, Finance & Accounting

Social Media And Marketing

Diploma, Branding And Brand Architecture

Diploma, Social Media And Digital Marketing