Responsibilities: Marketing strategies and actions in the Spanish market oriented to promote the Electromaps App (B2C) and the EV fleet and charging points management software (B2B). Partnerships with companies in related sectors, con management of presence at trade fairs, management of the advertising space on the company’s own channels, supervision of some advertising materials, collaboration with other marketing team members in the creation of materials for a distributors’ portal. Key achievements: Launch of a new software for businesses, resulting in quality leads for the sales department. On the B2C side, from January to October, we managed to double the number of registered users of the Electromaps App: 392k to 810k.

Responsibilities: Planning and execution of the B2B and B2C content plan for the Company’s European. External communications strategy and action plan, direct contact with media and preparation of materials. Update copy and content for the website, online shop and blog, as well as FAQs and white papers. Management and monitoring of social networks. Production of eight B2C and six B2B newsletters per month. Creation of regular reports for the department, analysing KPIs and optimising resources and activities.Key achievements: Positioning the brand as a benchmark in the sector for users, companies and the media, both in Spain and in other European countries, like France or Italy. Newsletters with an average of 55% unique opens in B2C and 70% in B2B.

Responsibilities: Full responsibility for marketing strategy and execution. Focused on internal communications, ecommerce optimization, SEO, email marketing, and processes’ optimization. Creation of reports providing useful information to decision makers. I was in charge of organising external resources and teams. I reported to the general manager.

Responsibilities: Advice on marketing and communications plan, content creation and participation in the management of social media, updating of the webshop catalogue, and customer service (telephone, mail, social media, and chat). CRM management, Google Analytics, and social media insights. Creation of Q&A for sales and customer support. Data analysis and reports to the board.Key Achievements: Very positive reviews on Google (4.5 / 5) and eKomi, which has a positive impact on the brand image and the consumer's purchase decisions, as well as on website positioning and, therefore, on the optimization of the budget in online campaigns. Reports and analysis carried out have helped to optimise the purchase forecast and reduce returns by over 7% in the last year (1st quarter 2020 vs 1st quarter 2021).

REGA-UK is a Community Interest Company founded by ten Galician lovers to promote the language and Galician culture in the UK.Responsibilities: Member of the team to set up REGA-UK as a community interest company, creating all the legal paperwork. Collaboration in events organisation, creation of the webpage, social media accounts, email marketing, and external communication.Key Achievements: Over 300 active members in 2 months; organisation of the Galician Literature Day in the UK since 2018; increasing of cultural activities (4-5 in 2019) and altruist collaborations with Galician writers and artists.

Responsibilities: Sales & Customer Support Project Manager for two sales channels: call centre and Facebook. Creation, review and implementation of different strategies, procedures, and services -such as the Exchanges and Returns Policy, standardisation of the communication plan with prospects and consumers (on the phone and online), discounts and special offers, optimization of FAQ, etc. Team management of over 50 people: two external call centres, internal sales & CS agents, the call auditing team, and the CS Facebook team. Training and development of my team members. Follow up of TV campaigns and ROI. Coordination with other departments: logistics and warehouse, product development, marketing and web development, legal, etc. Reporting to the board.Key Achievements: Increasing the Call Centre’s sales by 29% in 2 months, and decreasing refunds by 48% in 3 months.

Responsibilities: Overall responsibility for brand management and corporate identity; planning and implementing marketing campaigns; SEO; website optimisation (WordPress); direct marketing (Mail Chimp); Social Media (Hootsuite); Content Marketing; press releases; video shooting and editing; analysis of potential strategic partner relationships for company marketing; Google Analytics; reports to the business partners.Key Achievements: Significantly increasing the number of unique visits to the website and leads conversion, planning and implementing specific SEO and social media strategies.

Marketing responsibilities: Direct contact with distributors, managing an intranet for distributors and the website for the UK and Europe, e-commerce, banners, e-mailing, promotions, pricing and margins, P&L, catalogues and brochures, presentations, events, trade fairs, market analysis, product buying and sales forecasting, PR & Communications strategies and action plans, etc.Sales responsibilities: Managing and training a network of more than 12,000 independent distributors in Europe, mainly in the UK, France, Belgium, Poland, Spain, Germany and Italy. Planning and implementation of new sales strategies and techniques, such as new distribution channels, participation in events and trade fairs, cooperation with related companies, etc.Operations responsibilities: Running the business in the UK and in several European countries from the London office. Direct reports from Customer Service/Distributor Support, Warehouse, and Accounting departments. Business strategy. P&L. Budgeting and forecasting. Cash flow. Staff management. HR responsibilities. Imports and Exports. Reporting to the Board –matrix organisation- and the founders in the US and Mexico HQ.Key Achievements: Stabilising the company by decreasing the operation cost by 54% and increasing the sales over 15%, having closed 2015 in profit. Key to this was enhancing online shopping -from 10% of the total sales in 2012 to over 70% in 2014-, and optimising distributors and client support.

Market analysis (customer profiling) and market positioning.Pricing policy strategy.Forecasting and preparing launch campaign for a new line.Review of Olyinka's marketing and press strategies.Acting consultant and contributor to the new website.Analysis of targeted point of sales, including e-commerce.

Product & Brand Manager for the Toys Business Unit at Chicco:Responsibilities: Product & Brand Manager for the Toys Business Unit, marketing-mix, relations with all distribution channels, product presentations to clients and final customers, P&L, coordination with sales, call centre and finance. Updating, content creation, and management of the website in coordination with the website administrator. Management of different agencies for advertising and PR campaigns.Key Achievements: Sales increase over 5% in a crisis period thanks to the consumer’s association of the specific Chicco toys qualities, such as an enhancer of the baby's senses (branding).

Responsibilities: Product Manager for some of the toys product lines, such as Disney Animals, Disney Fairies, Strawberry Shortcake, Pocoyo, and Tamagotchi. I was responsible -along with my marketing manager- for all the marketing mix of my assigned lines: product development, forecasting and launching, P&L, NPD, licensing. Corporate, brand and product communications, PR and advertising management: video-comms, events, press releases, press dossiers, management of relationship with journalists, ATL and BTL campaigns, etc. Key Achievements: Launch of the Pocoyo range of toys, with sales of 10 million euros in the first year. Relaunch of Tamagotchi for its 10th anniversary: more than 300,000 units sold. The company increased its turnover by 50% in 2007 (compared to 2006).

Head of Communications at bsb comunicaciónClients: Electronic Arts Software, Renault, Bandai and Chivite Winery.Responsibilities: Developing and implementation of communications strategies: corporate, brand, product and service PR and communications. New business development.

PR Account Executive at 141 Comunicación:Clients: Electronic Arts Software, Renault, Telefónica de España, Bandai, SEUR, RBA, National Geographic Society.Responsibilities: PR and communications plans, press dossiers, press releases, treatment with celebrities, events organisation, journalist’s trips, launches, respond to media enquiries, case studies, advertorials, monitor and results analysis and reports, etc.Key Achievements: Winner of the 2003 Eficacia Award (Spanish Advertising & PR Awards) for the Best Public Relations Campaign: launching of 5 Electronic Arts video games. It was the first time in Spain that video games were treated as news on TV. ROI: 7.3.

I hosted a radio show and was a sound technician.