María Rojo Email and Phone Number
I don’t want to be perfect; I want to be different and transformative
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Corporate And Digital Communication Senior ManagerCoca-Cola Europacific PartnersMadrid, Es -
Corporate & Digital Communication Senior ManagerCoca-Cola Europacific Partners Jan 2023 - PresentMadrid, Comunidad De Madrid, España -
Head Of Media Relations And Internal CommunicationCalidad Pascual Aug 2018 - Jan 2023Madrid Y Alrededores, EspañaEn 2018 se me asigna, junto a mi función de Responsable de Relaciones con los Medios, la coordinación de la Comunicación Interna de la compañía con los retos de transformar la comunicación a nuestras personas a través de nuevos canales y formatos, convertir a nuestros empleados en embajadores de marca y mejorar el Employer Branding de la compañía.- Elaboración de plan anual de Comunicación Interna (dentro del Plan Global de Comunicación).- Gestión diaria de la newsletter interna de la… Show more En 2018 se me asigna, junto a mi función de Responsable de Relaciones con los Medios, la coordinación de la Comunicación Interna de la compañía con los retos de transformar la comunicación a nuestras personas a través de nuevos canales y formatos, convertir a nuestros empleados en embajadores de marca y mejorar el Employer Branding de la compañía.- Elaboración de plan anual de Comunicación Interna (dentro del Plan Global de Comunicación).- Gestión diaria de la newsletter interna de la compañía. Elaboración de calendario de contenido.- Gestión de proyectos y campañas integrales de comunicación de las distintas áreas de la compañía.- Coordinación de equipo para la elaboración de materiales, implementación de acciones y organización de eventos internos.- Coordinación de la agencia y gestión de presupuesto propio. Show less -
Head Of Media RelationsCalidad Pascual Dec 2014 - Aug 2018Madrid- Defining and implementing the company’s corporate communication strategy aimed at its various groups of interest: media, suppliers, clients, consumers, employees, society and capital.- Defining communication territories and informative milestones within the company’s business plan up to 2020. Positioning of the group between all its stakeholders and, in particular, in the media.- Leadership in media relations. Management of corporate collaboration deals with key information… Show more - Defining and implementing the company’s corporate communication strategy aimed at its various groups of interest: media, suppliers, clients, consumers, employees, society and capital.- Defining communication territories and informative milestones within the company’s business plan up to 2020. Positioning of the group between all its stakeholders and, in particular, in the media.- Leadership in media relations. Management of corporate collaboration deals with key information groups. Public Relations and direct contact with influencers.- Crisis management (development of risk action plans) and Public Affairs Agenda.- Defining and developing content for the company’s various forms of media, both internal and external (daily group bulletin, corporate magazine, all kinds of press materials, etc.).- Marcom. Support for all commercial company brands in drawing up communication plans and maximising the visibility of their products and services: events, press releases, contracting of celebrities, interviews etc. Integrated communication within marketing plans.-Coordination with all areas and business units of the company, giving them communication support and recognising all their milestones according to the company interests: impacts on the environment, the workforce, society, etc.-Drawing up and coordination of 360º PR Plans.- Drawing up of listening and intelligence reports: as well as media and social network repercussion reports.- Budget management- Management of a multidisciplinary team focused on the correct implementation of the corporate communication and company product strategies (design, events, digital environments etc.). Show less -
Associate ProfessorUniversidad Complutense De Madrid Apr 2017 - Apr 2020Madrid Area, Spain -
Associate ProfessorIe Business School Mar 2018 - Mar 2020Madrid -
Communication ManagerReport Comunicación Mar 2009 - Dec 2014Pozuelo De Alarcón (Madrid)Main clients:-Food and drink: Heineken, Florette, J. García-Carrión.-Restaurants: Foster's Hollywood, Domino's Pizza e Il Temipetto.-Tourism: Cancún, Valencia, Paramount Park y Club de Calidad Cantabria Infinita.- Management of internal and external communications (corporate and product), both offline and online. Coordination of a multidisciplinary team.- Definition of communication and PR strategies, brand and product development (branding), creation of press… Show more Main clients:-Food and drink: Heineken, Florette, J. García-Carrión.-Restaurants: Foster's Hollywood, Domino's Pizza e Il Temipetto.-Tourism: Cancún, Valencia, Paramount Park y Club de Calidad Cantabria Infinita.- Management of internal and external communications (corporate and product), both offline and online. Coordination of a multidisciplinary team.- Definition of communication and PR strategies, brand and product development (branding), creation of press materials (design and editing), clipping, evaluation and analysis of results.- Organisation of special BTL events and actions (press releases, product presentations, trade fairs, contracting of celebrities, street marketing, etc.).- 3.0 communication: Community Management, communication with bloggers, analytics, SEO, SEM, etc.- Crisis communication- RSC- Graphic design & photography- Budget planning & control Show less -
Senior Accounts ExecutiveSteinberg Y Asociados Oct 2007 - Dec 2008MadridMain clients: Telefónica, Red.es (Ministerio de Industria, Turismo y Comercio), Ifema, Bodegas Dinastía Vivanco y Bodegas Valdemar. -
Accounts ExecutiveEdelman Jan 2007 - Sep 2007Madrid Area, SpainMain clientes: Burger King, Nivea, Glenfiddich and Fundación Telefónica. -
EditorRevista Época Jul 2003 - Jun 2007Madrid Area, SpainEditor for political news.
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EditorSouthern Daily Echo Oct 2004 - Jun 2005Southampton, United KingdomEditor for local and cultural news. -
Press Cabinet Accounts ExecutiveTelecinco Media Holdings Jun 2004 - Sep 2004Fuencarral (Madrid)Management of interviews, drawing up of dossiers and press statements, organisation of presentations, events and photo sessions, etc. -
EditorEl Mundo Jun 2002 - Oct 2002Editor for local news.
María Rojo Skills
María Rojo Education Details
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Talent 360 -
Journalism Degree -
Especialidad Marketing Digital -
Southampton InstituteJournalism -
Master In Advertising -
Bootcamp For Account Planners -
EsineMaster In Marketing On Line And New Technologies -
Community Management -
Technological Competences For Community Managers
Frequently Asked Questions about María Rojo
What company does María Rojo work for?
María Rojo works for Coca-Cola Europacific Partners
What is María Rojo's role at the current company?
María Rojo's current role is Corporate and Digital Communication Senior Manager.
What schools did María Rojo attend?
María Rojo attended San Telmo Business School, Universidad De Navarra, Instituto Europeo De Posgrado - Iep, Southampton Institute, Universidad Complutense De Madrid, Miami Ad School, Esine, Universidad Nacional De Educación A Distancia, Universidad Nacional De Educación A Distancia - U.n.e.d..
What skills is María Rojo known for?
María Rojo has skills like Redes Sociales, Comunicaciones De Marketing, Publicidad, Microsoft Office, Marketing Digital, Social Media, Photoshop, Marketing En Internet, Medios Sociales, Blogs, Comunicaciones Empresariales, Public Relations.
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Maria Cortijo Rojo
Greater Madrid Metropolitan Area -
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