In 2018 co-founded anti/matter, a visual direction studio for brands, editorial and conceptual imagery. As visual director, I provide creative direction for clients.

• Brand planning: rebrand of The John F. Kennedy Center for Performing arts, a large-scale, multi-platform expansion and rebrand project including Brand and Visual Identity, Interior Brand Experience (Signage, Conceptual installations, etc.), and Digital brand experience• Brand Planning: rebrand of LA's luxury shopping center The Beverly Centerand 2018 relaunch campaign• Strategy and Co-positioning partner to the Adidas NCAA program team

• Creative Researcher & Brand Planning: Perricone MD, CIFAR, McDonald’s among other entrepreneurial clients• Producer of award-winning work across multiple design mediums including photography, print, packaging, digital, video and environmental design• Management of Perricone packaging, retail and campaign launch of No Makeup Skincare line• producer of CIFAR (Canadian Institute for AdvancedResearch) education editorial magazine, Reach.

Aritzia has the best music programme of all the fashion retailers in Canada. I developed it. I also art directed fashion photography, videos, cultural content. • As head of Culture I managed cross-functional team projects including an ambitious digital music solution in partnership with the IT department. It was implemented across 60+ stores over 3 years• Creative director of cultural content, artwork and editorial• Music editor, and producer: management of external consultants, licensing agreements, DJs and artist and label partners

• Aritzia entry to US market• Content lead: fashion photography, video and multi-platform (digital and retail) cultural content• Brand collaborations: Vice magazine, Ryan McGinley, and Tiny Vices

• Editor of Unitedfront Anniversary Cultural Periodical • Creative Direction Nomad lookbook photoshoots