As the unique copywriter at the ecommerce department of Desigual, my goal is to bring the brand's unique tone of voice to life at desigual.com, being responsible for: -Conceptualizing and developing all kind of promotional and brand campaigns for desigual.com together with the creative team.-Working together with the UX team to create a better user experience.-Managing the copy translation and adaptation for all Desigual online shops worldwide: Austria, Belgium, Canada, Denmark, Estonia, Finland, France, Germany, Hong Kong, Ireland, Italy, Japan, Luxembourg, Malta, Netherlands, Poland, Portugal, Republic of Cyprus, Russia, Spain, United Kingdom and United States of America. -Staying abreast of the latest trends of the industry through competitive benchmarking and related research efforts.

Copywriter at the Product department-Responsible for all original Spanish copy at Emagister website.-Contributing with the Product Team to the definition of new user functionality and help shape user experience through written language, in coordination with analysts, information architects and designers.-Translations management: coordinating adaptations and translations for all Emagister country websites-Strategy, concept and copy for brand campaigns through online newsletters, landing pages, banners and social media.-Branding and naming: working together with the designers on the current brand renovation, defining new brand’s personality, naming, tagline and tone of voice.

Working for accounts such as Vueling, Barceló Hotels & Resorts, “la Caixa” or Mahou San Miguel.-Working together with the creative team on finding and developing the big idea.-Collaborating with the strategic leaders on finding innovative and multi-channel ideas.-Writing content for websites, newsletters, SEM and Social media campaigns or blogs.-Naming for online and offline brands.-Usability: collaboration with the creation of web wireframes.-Analyzing email marketing campaign reports to improve performance in terms of copy.