- Creative marketing

- Within the Huawei Mobile Services Ecosystem, I worked for AI services (Browser & Cloud).- Development of new campaigns and end-to-end marketing plans (brainstorming, budgeting, briefing, presentations, operations, and post-campaign analysis).- Channel management.- Coordination and daily monitoring of digital campaign performance for each partner within the app (e-commerce).- Creation of analyses, reports, and dashboards (using BI tools).- Client communication.

- Post-evaluation of advertiser campaigns: Extraction and analysis of variables related to the advertising audience of the campaigns.- Analysis of advertising brand awareness: Extraction and analysis of variables related to recall and advertising awareness.- Update of automotive target affinity report: Analysis of the affinity of advertising campaign results for automotive advertisers.- Analysis of programs and affinity to the advertiser's target: Identification of the most suitable programs for planning, especially in the case of IIEE.- Campaign planning estimate: Estimated calculation of the potential results of a campaign.- Analysis of investment in conventional media: Analysis of the media mix of an advertiser and its sector or category.