AI against Fraud & Financial Crime

Defined and implemented the integrated digital marketing strategy across 14 different markets (LATAM and UE mainly). Shaped global and local annual marketing calendars and developed specific plans to raise brand awareness. Demanded generation campaigns, events and tradeshows for continuous pipeline development. Generated attractive content, website, landings and sales assets. Coordinated with specialist teams (product managers and sales teams) and partners. Managed budget and agency… Show more Defined and implemented the integrated digital marketing strategy across 14 different markets (LATAM and UE mainly). Shaped global and local annual marketing calendars and developed specific plans to raise brand awareness. Demanded generation campaigns, events and tradeshows for continuous pipeline development. Generated attractive content, website, landings and sales assets. Coordinated with specialist teams (product managers and sales teams) and partners. Managed budget and agency. Accomplishments: • Overcoming the challenge of setting up the digital marketing team from scratch (2500 leads and 400 marketing-qualified leads annually).• Permanent increased of qualified leads, driving significant pipeline growth for the sales team. Impacting on P&L with 500% ROI.• Created 8 experiential events with ambassadors for potential clients to accelerate funnel per year – 95% attendance. 60% activations. • New corporate identity image created: Telefónica IoT. Show less

Leader of own teams and coordinator of global teams and specialist teams (agencies, partners, and analysts). Product marketing. Technological solutions portfolio for IoT, Big Data, Artificial Intelligence, and blockchain for businesses. Content creation for campaigns, sales support materials, and success stories. Corporate communication. Media relations. Internal communication. Public relations activities. Social media and blog communication. SEM and SEO. Showroom for the portfolio at the… Show more Leader of own teams and coordinator of global teams and specialist teams (agencies, partners, and analysts). Product marketing. Technological solutions portfolio for IoT, Big Data, Artificial Intelligence, and blockchain for businesses. Content creation for campaigns, sales support materials, and success stories. Corporate communication. Media relations. Internal communication. Public relations activities. Social media and blog communication. SEM and SEO. Showroom for the portfolio at the offices. Events for demand generation and positioning. Accomplishments:- Created of a new brand and brand guardian: Telefónica Internet of Things- Developed of new website (including simplification of the portfolio)- Increased IoT blog traffic through targeted content creation aligned with user intent +35%- Recognized as "leaders" in Gartner's Magic Quadrant for IoT for four consecutive years. Show less

- Author of the subject: "Internal Communication for Transformation" at Funileber’s (Fundación Universitaria Iberoamericana) master’s in digital Transformation (2021)- Speaker at the Master's program "Strategic Management and Innovation in Communication" at the University of Malaga - Facilitator/coach for the "Leading Self" and "Global Professional Skills" programs at Universitas Telefónica.- Researcher in the field of change management communication.

Led corporate HR communication to 130,000 employees in 41 countries through innovative and successful campaigns and events. Media and PR. Aligned marketing and comms activities with regional nuances, sales cycles and local calendars.Accomplishments:• Designed of the global employer brand. Organised and simplified the global employee lifecycle value proposition.• Managed to submit my doctoral thesis while I was working and just after the promotion – Cum Laude • Outstanding… Show more Led corporate HR communication to 130,000 employees in 41 countries through innovative and successful campaigns and events. Media and PR. Aligned marketing and comms activities with regional nuances, sales cycles and local calendars.Accomplishments:• Designed of the global employer brand. Organised and simplified the global employee lifecycle value proposition.• Managed to submit my doctoral thesis while I was working and just after the promotion – Cum Laude • Outstanding results communicating a change management programme internally - 25 countries and 90 operating businesses Show less

Responsible for the marketing and corporate communication strategy and execution of Universitas Telefónica. Events and roadshows were key at that time. PR, media, web and social media. Managed external and internal partners/agencies and stakeholders.Accomplishments:• Led and developed digital collaborative teams achieving excellence in the satisfaction of our customers (4,8/5)• Ambassadors Plan – 100% occupancy of campus and training places • Outstanding brand repositioning… Show more Responsible for the marketing and corporate communication strategy and execution of Universitas Telefónica. Events and roadshows were key at that time. PR, media, web and social media. Managed external and internal partners/agencies and stakeholders.Accomplishments:• Led and developed digital collaborative teams achieving excellence in the satisfaction of our customers (4,8/5)• Ambassadors Plan – 100% occupancy of campus and training places • Outstanding brand repositioning boosting Universitas as the best corporate university in the world Show less

After a 6-month secondment working as a Brand guardian and collaborating on an award-winning digital communications project, I was asked to extend my stay to organize the new CEO's first executive summit.

Development of sales materials showcasing the corporate university's value proposition. Internal and external communication strategies. Implementation of internal and external social media strategies. Creation of a faculty loyalty program. Customer experience.

Design of corporate identity and communication and marketing strategy for: Yeguada Miguel Sánchez, contemporary painter Gemma Hernández, El Efebo Orchestra, Saidia, etc.

Corporate image, advertising, and marketing materials

Account Executive at DEC Comunicación (a BBDO Group agency)Main client: Andalusian Tourism