Maria Shashaeva Email & Phone Number

Munich, By, De

Munich, By, De

Munich, Bavaria, Germany

Drive success and sustainable growth of customers from automotive and e-commerce industries with a hands-on approach to digital analytics & marketing. Manage and optimize websites and app analytics for a brand’s websites and apps. Develop and implement app and website data tracking concepts, support business owners in quality gate creation and implementation, creation of deep-dive reports. Acting as agency side project manager, provide turnkey management & execution of a pilot project. Design customer journey, identify target audiences across channels, create and implement tracking concept, run and optimize campaigns to conduct research with potential customers along with funnel analytics and optimization cycle application.Convert an online optimization concept for a supermarket brand into a scalable online solution allowing to optimize supplier chain by. Created over 10 data products, including those utilizing machine learning, to support multiple clients, including those on a C-level, providing insights for b2b and b2c eCommerce, dynamic pricing, UX research, campaigns optimization, and social media solutions. Conduct workshops featuring multiple digital marketing and analytics topics for diverse customers.

Berlin, Germany

Full-service startup agency that creates international award-winning interactive education and entertainment projects like mobile apps, entertainment platforms, guides, games, animation, and films. Use new technologies like AI tools, Augmented Reality, gamification, and Deepfake to promote ideas and business. Drive a wide range of business and marketing decisions across the company, resulting significant increase in company margin. Oversee 10+ innovative and interactive digital projects with 60+ mln users. Design products and organize workflow across diverse teams of creatives, developers, sales, and designers. Coordinate cross-functional collaboration to prioritize business interests for new product development, plan budgets and timelines, use of agile and waterfall development frameworks, and project and analyze KPIs to measure and report to senior stakeholders and partners.Build audiences for company project to meet business goals and deep engagement. Doubled core audience that follows every studio project in 1 year. Reduced user acquisition and retention price for more than 30% by adjusting campaign settings, channel mix, and email marketing. Built templates and processes for managers, producers, and sales to reduce quote and report time by more than 20%, and annual ad sales increase by 40% in 2021.

Moscow, Moscow City, Russia

The newspaper with the largest daily and weekly circulation and the news portal with 30+ million monthly visits, as well as a number of related publications.Reorganized marketing department from strategy, analytics leverage, and action planning, to recruitment, control, budgeting, and stakeholder communication. Introduced strategy, enhanced data analytics, organized planning and road mapping, lead recruitment, and stakeholder communication in a new marketing department of 15 people. Introduced and improved automated and custom email and direct marketing strategy based on consumer segmentation model and A/B testing. As a result, online paid subscriptions renewal grew by +10% YoY.Partnered with sales for consulting and educating clients on industry trends, coming up with reporting measurement strategies.

Moscow, Moscow City, Russia

RBTH was a media project about Russia in 17 languages, presented in newspapers around the world + 23 websites with a total audience of 10 million monthly visitors.Developed international digital media as a business and played a knowledge management role across editorial teams, and international partners.Modeled and implemented a competitive KPI scorecard for editorial workflows. Encouraged international teams' experience and team exchange, acting as a knowledge hub across websites. Drove a 130% increase in online and social media audience YoY while reducing online spending by 20%.Developed brand strategies for 8 websites and 2 print publications, transformed 2 print brands to digital.

International website with 500k visitors per month, a loyalty program with 20k members, and a monthly magazine. Coordinated multiple projects to ensure they are completed on time and on budget. Organized and planned project tasks and schedules in accordance with PMI standards and company goals and strategies: collaboration across departments leadership, project deliverables optimization, schedule and budgeting.Produced new video formats for the site which drive 15% of traffic on average with peaks up to 1200%.

Edited TV shows and organised the post-production process in the Sony Pictures projects according to industry standards and channels’ tech specs.

Master Of Business Administration - Mba, Business Administration And Management, General

Business Strategy

Producer, Filmmaking

Activities and Societies: Film shooting

Ms In Engineering, Magna Cum Laude, Telecommunications Engineering