After working in the marketing departments of two medical device manufacturers, I decided to apply my skills and experience to help the broader medtech industry. With firsthand knowledge of how these often-understaffed organizations face multiple shifting priorities, rapid technological advances and evolving healthcare mandates, I founded Vela Technologies.Since then, I’ve had the privilege of serving more than 60 clients, from start-ups to large corporations, across numerous medical device and healthcare specialties. I’ve guided the assessment, development, launch and support of over 100 products and services ranging from high-end capital equipment and healthcare IT/software solutions to low-cost disposables. The underlying foundation for much of my work is gathering information about customer needs and challenges to drive strategic planning and support meaningful communication that resonates with those customers. I consistently leverage my proven ability to ask the right questions and effectively gather open, honest feedback from clinical, technical, and administrative stakeholders.With over 30 years’ experience in the healthcare industry preceded by 10 years in engineering and software development, I offer a unique skill set, a passion for excellence, and a perpetual drive to bring value to my clients.SERVICES:* Product commercialization & launch* Primary & secondary market research* In-depth customer interviews / VOC* Market definition, analysis, and strategy* Competitive intelligence* Customer requirements & new product specifications* Opportunity assessment* Marketing & launch plans* Product roadmaps* Messaging & positioning* Case studies & white papers* Marketing collateral & website content* Sales support tools* Clinical studies & product evaluations* Cross-functional team managementMore information about my background and Vela Technologies can be found on www.velatechnologies.net.