Maria Skarve Email & Phone Number

Stockholm, Stockholm County, Sweden

Stockholm, Stockholm County, Sweden

Courses* Concept development of digital and sustainable events * Revenue Management for the hospitality industry* Sustainable business development within the hospitality industryThe assignment;- Monitor occupational relevance and be a resource for education's collaboration with working life- Be part of the strategic work with the industry's future supply of skillsDecision points for the management team:• Admission of students• Determination of the educational plan and course plans• Determination of work order• Crediting/validation• Issue diplomas and training certificates

The board of directors consists of representatives from hotel managers/owners (members) and me. My role as an external board member is to complement the group and add knowledge in areas like branding, communication, digital development, business development and trends in the outside world.

Lidingö, Stockholm, Sweden

In this role I have been responsible for implementing a new brand platform for Bosön. The work has involved a wide scope, from brand strategy and structure to development of a new logo and guidelines for graphic profile and tone of voice. The brand platform I have used as a foundation for the communication strategy I have developed and use for the daily communication. I have also been responsible for developing the homepage boson.se. I am in charge of setting and managing the brand- and marketing budget. I am a member of the management team for Bosön.

Stockholm, Sweden

As Global Marketing Manager at Visit Sweden, one task was to create internationally viable marketing solutions and communication with other colleagues and business partners in various communication disciplines at in Sweden and abroad. The purpose of the communication was to internationally strengthen Sweden's position as an attractive destination.Another task was to project lead different types of business development projects, often close connected to the marketing projects. For instance, the campaign "The 72 Hour Cabin" resulted in both a global campaign as well as a new customer offer for our collaboration partner in the project.The role also involved collaborating with co-financing partners, educating/training internally and externally, as well as managing specific projects and partnerships.

Stockholm, Sweden

As Head of Brand and Marketing I was leading a team with highly performing individuals and was a member of the board of Communications & Sales. I was responsible for strategy, planning, budgeting, implementation, monitoring and analysis of STF's brand, target groups and marketing communication, in order to drive sales and achieve selected KPIs. I was also responsible for STF's own media channels (such as STFs webb, digital newsletters, catalogues, brochures etc) and social channels.

Stokholm

Responsible for conversion of STFs brand strategy into integrated communication, on a strategic, tactical and operative level, with a focus on webb, social media, RM/DM, PR and Trade/Sales Marketing. Several times award winning within this role.

Stockholm, Sweden

Head of Skandia’s brand and marketing communication in Sweden. Budget responsible for advertising, profile products, printed matters, DM and marketing PR. Project manager for larger, branding activities/campaigns. Member of the management teamt for Marketing & Communication.

Team leader for the group of marketing project managers and their projects. Manager of lager marketing communication projects.

Worked with the business areas ”Skin care”, ”Oral” and ”Hair”. Responsible, based on AC-Nielsen data and consumer surveys, for analysis and recommendations to Brand Managers and Trade Marketing Managers regarding development and marketing of their product categories.

During my years at SEB, I had a few different roles and areas of responsibility. Mainly in project management of marketing activities on a national level. Was responsible for the product/concept BUS (Barn, Ungdom, Student) and several external partner collaborations and sponsorship programs with selected universities.

Master Of Science - Ms, Marketing

Dubblera Diploma In Crm, Crm

Branding And Marketing

Integrated Communication

Sports Psychology, 15 Credits, Psychology