Leading the strategy, research, and insights team that enables clients focused on the education space to develop deep insights into the education market through custom research projects. MMS works with non-profit, for-profit, government, philanthropy and corporate social responsibility teams who want to make a positive impact on the lives of young people, educators and community stakeholders.Our research team works collaboratively with clients to scope, design, develop, and execute all forms of quantitative, qualitative, and desk research and turns insights into actionable plans. We work seamlessly with other MMS teams across marketing, digital solutions, data analytics and more to deliver comprehensive solutions to our clients.

Strategy, Research and Insights, Marketing and Messaging. Able to quickly assess goals and strategic implications/opportunities, propose ideas and solutions and see them through to delivery. Keen focus on tangible goals and desired outcomes. Below are highlights of areas of expertise which show versatility in both nature and sector.• Education, Health and Wellness• Recruitment, EVP, and Employer Branding • Youth Research/Marketing• Non-Profit• Social Media/Technology

ATNJ Education Fund is a non-partisan grassroots organization with a mission to Educate, Empower, and Engage with voters. This work relies in part of research and insights to uncover opportunities, to inform legislation, to excite other volunteers, and most importantly, to prove impact to drive support and funding.The Research Team Leader role is responsible for both conducting primary research and organizing a team of volunteers. This research is often complicated, fragmented, and difficult to obtain. Once data is acquired, it is critical to distill findings down to make them actionable and to meet the needs of whatever action they support.This role combines a passion for voting rights and civic engagement with the skills and persistence required of a researcher.Member of the Steering Committee apply combine their passion with a strategic mindset, to help guide and advise the organization on its goals and how to achieve them.

Key focus on the role: Provide internal expertise around all research and insights projects. Take business opportunities and challenges and design research projects to inform and enhance these efforts. End to end research support from design to fielding and most importantly, analysis that ties the insights back to business needs. Key strengths: This role draws on my strong business background and marketing experience. To effectively deliver actionable insights, a deep understanding of the business and the audience is an important foundation. This allows the insights to have a direct impact on ROI and our product roadmap.

Responsible for developing actionable audience insights from primary research (surveys, focus groups), web analytics and audience data to inform the brand strategy and develop thought leadership content.Served as the business resource to direct efforts from product and tech team around big data projects. Ensured projects added value to the business.Functioned as the candidate advocate to improve the site experience and drive more value and return for our professional members. Own the candidate CRM plan to effectively communicate with members and drive better audience interactions.

Responsible for comprehensive marketing programs across digital and traditional channels for Dice.com Focused on driving quality and volume of converting traffic from the technology professional community. Programs included programmatic and behavioral display, email, social, SEO, SEM, mobile, outdoor, streaming radio, events.Key accomplishments:- Cost per conversion decreased 64% over 3 years and aided awareness rose 7%- Innovative billboard campaign won Cannes Lion award- Worked closely with Google and Twitter to beta test new advertising products- Launched successful brand and community building campaigns including a bus tour, transit ads and brand ambassadors

Responsible for marketing programs across portfolio of brands including Dice.com, eFinancialCareers.com and AllHealthcareJobs.com.

Head of US marketing for eFinancialCareers and JobsintheMoney websites. Both of these companies were acquired by Dice.com in November 2006.Managed 3-person team responsible for marketing programs for two financial career websitesOversaw and managed $2.5M+ marketing budget, with ROI responsibilitiesDelivered more than 50% growth over 1 year period across key traffic and user metricsEstablished business processes, reporting standards and other organizational elements to manage and measure marketing efforts against goalsExpanded career center network more than 200% through strategic partnership deals

Director, ClassifiedsDeveloped and managed core products of a company that provides classified advertising Internet solutions to the newspaper industry. 2004 Delivered $2M in revenue (+25% v. PY). Contributed more than 25% of PowerOne Media's total revenue. Assumed P&L responsibility and drove down costs by more than 30%, leading to cost savings of more than $1.2 annuallyLed cross-functional team including technology, implementation, support and sales to develop new product features and bring to market.Managed business development functions and established critical partnerships

C2, Employment, Real Estate, Automotive, PersonalsDeveloped and managed core products of a company that provides classified advertising Internet solutions to the newspaper industry. Repositioned brand from stand-alone product to integrated suite to drive more sales of core and auxiliary products.Led cross-functional team including technology, implementation, support and sales to develop and launch newly positioned brand leading to significant new sales.2003 Delivered $1.6M in revenue (+60% v. PY). Contributed more than 20% of PowerOne Media's total revenue. Achieved product adoption by 200+ newspapers including The Columbus Dispatch and Denver Post/Rocky Mountain News. Developed selling tools and trained 6 person sales force in the products' key features and benefits.Presented product features and benefits to customers as part of quarterly roundtables, engaging select customers in the product development process.

C2, Employment, Real Estate and Automotive, PersonalsKey member of cross-functional team including sales, marketing, technology and finance that developed and launched the company's base classified product, C2. This critical initiative provided a product portfolio architecture that allowed development of enhanced products for new and existing customers. C2 and its enhancements delivered more than 50% of AdOne's revenue. Evaluated 4 merger and acquisition opportunities, working directly with Sr. Management to determine strategic fit with target companies. Resulted in active negotiation during 2002 with one company for potential acquisition.Identified other classified categories for expansion of AdOne's business model. Work impacted Sr. Management's decision to merge with competing company.