Maria Stapleton Email & Phone Number

Edinburgh/Dubai

Summary:- Plan and implement PR strategies specific and appropriate to clients' needs.- Generate publicity opportunities for clients in print and online media- Arrange editorial coverage through suggesting newsworthy feature ideas to relevant editors - Approve text for all collateral, such as press releases, adverts, online content and magazine features.- Monitor press coverage and keep a record for clients- Develop and maintain good… Show more Summary:- Plan and implement PR strategies specific and appropriate to clients' needs.- Generate publicity opportunities for clients in print and online media- Arrange editorial coverage through suggesting newsworthy feature ideas to relevant editors - Approve text for all collateral, such as press releases, adverts, online content and magazine features.- Monitor press coverage and keep a record for clients- Develop and maintain good working relationships with key media figures and potential marketing partners for the benefit of clients- Attend to journalists' requests and ensure they are responded to in a timely and professional manner- Arrange media events to publicise clients and their latest treatments and offers- Successfully manage timetables for delivery of works Show less

Edinburgh/Dubai

Principal roles:-Networking:To establish and maintain fantastic working relationships with media and key influencers, as well as instigate and develop marketing partnerships on behalf of both NCPR and clients, which will strengthen the businesses.-Coverage: To gain high level of continuous coverage for clients across all media platforms including print and digital, which will enhance their brands.Additional roles:- To plan and implement imaginative and creative PR strategies… Show more Principal roles:-Networking:To establish and maintain fantastic working relationships with media and key influencers, as well as instigate and develop marketing partnerships on behalf of both NCPR and clients, which will strengthen the businesses.-Coverage: To gain high level of continuous coverage for clients across all media platforms including print and digital, which will enhance their brands.Additional roles:- To plan and implement imaginative and creative PR strategies specific and appropriate to clients' individual needs, including the generation of cutting-edge marketing plans.- To generate publicity opportunities for clients on all media platforms, including a provision for online and digital media strategy, content and delivery (including Social Media networks).- To arrange editorial coverage through suggesting newsworthy feature ideas to relevant editors and use editors' flatplans to benefit client coverage- To design and write the text for all collateral, such as press releases, adverts, online content and magazine features- To monitor press coverage and keep a record for clients.- To attend to journalists' requests and ensure they are responded to in a timely and professional manner - To arrange media events to publicise clients and their latest treatments and offers. - To protect, secure and enhance clients’ brand and reputation. Show less

- To plan and implement PR strategies specific and appropriate to clients' needs- To generate publicity opportunities for clients in print and online media- To arrange editorial coverage through suggesting newsworthy feature ideas to relevant editors - To design and write the text for all collateral, such as press releases, adverts, online content and magazine features - To monitor press coverage and keep a record for clients- To develop and maintain good working… Show more - To plan and implement PR strategies specific and appropriate to clients' needs- To generate publicity opportunities for clients in print and online media- To arrange editorial coverage through suggesting newsworthy feature ideas to relevant editors - To design and write the text for all collateral, such as press releases, adverts, online content and magazine features - To monitor press coverage and keep a record for clients- To develop and maintain good working relationships with key media figures and potential marketing partners for the benefit of clients- To attend to journalists' requests and ensure they are responded to in a timely and professional manner - To arrange media events to publicise clients and their latest treatments and offers-To manage campaigns and support clients from nomination to win for relevant awards. Show less

Main duties:• Sourcing real-life feature ideas from national, regional, local news papers, internet forums and through existing contacts• Convincing subjects to sell the exclusive rights of their story to Deadline News• Writing and editing features into compelling stories• Establishing relationships with editors of newspapers and magazines throughout the UK• Pitching features to editors of National Women's magazines including Bella, Chat, Take A Break… Show more Main duties:• Sourcing real-life feature ideas from national, regional, local news papers, internet forums and through existing contacts• Convincing subjects to sell the exclusive rights of their story to Deadline News• Writing and editing features into compelling stories• Establishing relationships with editors of newspapers and magazines throughout the UK• Pitching features to editors of National Women's magazines including Bella, Chat, Take A Break etc.• Negotiating terms and conditions relating to the sale of feature stories• Writing news features for regional newspapers such as Daily Record Show less

Freelanced for several UAE-baed publications including Khaleej Times' WKND magazine, New You, Concierge and Middle East Interiors.

Main Duties• To research and write an average of approximately 20 feature articles per month for GN publications including Unwind, Red Hot, Travel Retail & Duty Free and In Dubai, in addition to contract publications such as Al Nawras (Air Arabia’s in-flight magazine) and MAF Mall magazines• To pitch story ideas on a range of topics, such as fashion, lifestyle, tourism and news-related issues• Responsible for the high street styling pages in MAF Mall magazinesExperience… Show more Main Duties• To research and write an average of approximately 20 feature articles per month for GN publications including Unwind, Red Hot, Travel Retail & Duty Free and In Dubai, in addition to contract publications such as Al Nawras (Air Arabia’s in-flight magazine) and MAF Mall magazines• To pitch story ideas on a range of topics, such as fashion, lifestyle, tourism and news-related issues• Responsible for the high street styling pages in MAF Mall magazinesExperience gained• Developed excellent research skills and mastered different writing styles• Converted ideas into regular features for In Dubai and MAF Mall magazines• Improved editing and proof-reading skills• Established an extensive network of contacts• Learned how to coordinate style-based features Show less

Main Duties• To compile research for news items for Newsnight ScotlandExperience gained• Excellent grounding in the production and editorial side of current affairs programmes• Developed an eye for interesting news items• Learned to compile research from various sources• Assisted in scripting dialogue for piece-to-camera segments of the show

Course On Tv Researching And Presenting

Bachelor Of Science - Bsc, Biochemistry And Molecular Biology

Bsc (Hons), Biochemistry With French

Activities and Societies: Features writer at The Gown newspaper IAESTE placement student (Ghana - 1999)