• Led measurement and analysis to assess the impact of marketing optimizations across diverse digital channels, including paid social, search, affiliate, influencers, SMS and email marketing• Delivered comprehensive weekly and monthly analyses of campaign performance, distilling insights into actionable strategies to enhance marketing effectiveness• Generated monthly digital influence reports, highlighting the tangible impact of online initiatives on in-store sales, providing valuable insights for strategic decision-making• Developed and maintained reporting structures in GA4, Tableau and Looker Studio, enabling in-depth analysis of key drivers for site conversion, ROAS, and ROI• Led development teams in creating automated solutions and establishing tagging infrastructure for Looker and Tableau dashboards, enhancing data accessibility and reporting efficiency• Empowered marketing teams to utilize Looker and Tableau for independent analytics, delivering in-depth analysis and insights as needed• Innovated the development of continuous audience dashboards, evaluating advertising effectiveness across every stage of the marketing funnel based on established KPIs• Collaborated with an external agency to implement multi-touch digital attribution modeling, effectively measuring campaign performance using behavioral and revenue data• Engaged as a member of the ON CALL BI team, overseeing help desk ticket monitoring and complex reporting updates, while also serving as the first responder for critical incidents within the data reporting team • Played a pivotal role in the GA4 transition, successfully navigating platform challenges and reconstructing ongoing digital marketing reports with new data sources

• Strategic Leadership: Founded and developed a marketing agency committed to cultivating a dynamic online presence for small business clients.• Digital Strategy Development: Created comprehensive digital strategies leveraging organic growth and strategic marketing channels to enhance clients' online footprint.• Service Offering Management: Directed and implemented the design and deployment of websites, content marketing, paid search and social advertising, lead generation, B2B marketing, and targeted app promotions.• Client Growth: Guided clients in creating a lasting digital footprint that propelled their success in the digital marketplace through a fusion of creativity, technology, and strategic thinking.

• Collaborate with internal customers and stakeholders to determine requirements and KPIs, obtain data, automate reporting and communicate web performance results• Craft and maintain data visualization dashboards in Google Data Studio and Google Analytics for TBC retail brands to provide daily, weekly, monthly and quarterly reports • Communicate compelling, data-driven stories to senior leadership, enabling them to make sound decisions that positively impact revenue and engagement• Automate reporting and provide explorations capability by educating and enabling teams to self-serve reporting methodologies • Analyze and tailor data for GoogleAds and Bing Ads programs for 1,800+ retail locations to uncover unique actionable insights about advertising performance and audiences

• Orchestrated integrated cross-channel lead generation plans aligned with business objectives and budgets while prioritizing critical metrics and optimizing marketing ROI• Managed a global marketing team responsible for executing the digital marketing strategy and plans including SEM, SEO, email, web optimization, and partner marketing• Crafted and implemented effective content marketing campaigns geared toward generating quality leads for the sales team• Developed a content roadmap, wrote and edited copy for landing pages, blog, email, social accounts, and paid media partnerships• Defined and achieved KPI goals including organic search rankings, customer acquisition via content distribution, SQL conversions from lead nurturing campaigns, and engagement across all marketing channels

• Managed all aspects of B2C e-commerce including branding, merchandising and selling• Utilized business intelligence tools to define and implement pricing strategy for product and brands• Planned and executed promotional activities for multiple web properties• Directly managed on-site user experience via A/B testing and page experimentation • Implemented affiliate, referral and influencer programs to grow customers and revenue• Analyzed shopping behavior and product performance; measured ROI from all marketing channels• Presented weekly marketing reports to the executive team and suggested improvements

• Collaborated with external agencies in developing content marketing plans and lead-scoring systems• Doubled new contact rate by fueling a fully optimized inbound funnel with quality content via blogs, webinars, email automation, and social media• Introduced paid ad campaigns that contributed to an increase in visitor-to-lead conversions• Maintained and updated all company web properties with SEO-friendly copy and UX-optimized design in HubSpot COS. Tripled website visits in less than a year• Provided valuable and actionable data insights to fine-tune marketing efforts and improve sales tactics• Designed booth graphics and developed marketing collateral for all trade shows, including the Annual Pharmacy Business Growth Conference

• Managed all stages of website development and lead generation programs for B2B & B2C clients• Performed keyword research and created compelling copy for landing pages, ebooks, blogs, etc.• Utilized SEO tactics to fully optimize content for search engines. Achieved an average 2.7X increase in web traffic month-over-month in 2013• Planned and implemented social media strategy across all channels, fully integrating social media efforts with content strategy. Drove an average 20% monthly growth in social reach in 2013• Identified current and target audience segments to ensure that content and design are consistent with the needs of each segment• Used data-driven analysis of all campaign elements to accurately prove the ROI from online marketing efforts. Presented clients with quantifiable and identifiable reports of campaign success and suggested improvements

• Pioneered in implementing social media and email marketing strategy that utilized online contests and seasonal promotions• Increased website visits by 10X in one year by engaging over 5,000 monthly users• Established an online presence by redesigning company website and introducing online reservation software • Contributed to an increase in net income by 40%, on average, year-over-year since 2005• Increased brand awareness by leading traditional advertising efforts. Designed and maintained all sales collateral. Collaborated with local media channels to produce radio and television ads