Maria Tassone Email & Phone Number

Toronto, On, Ca

Toronto, On, Ca

> Develop new material for the website including Induction events and biographies/stats, key messaging for new promotions and exhibitions, and research where new reference sections can be created or refreshed> Grow social media audiences and bring guests to the Hall by highlighting exhibits, events, artifacts and Honoured Members with over 100,000 new followers across Twitter, Facebook and Instagram> Create new webpages and administer updates to existing ones as required including maintaining reference-based sections and co-ordinate updates to website that need to be completed by the web master> Inform guests and potential guests of all HHOF offerings including museum, event and exhibit rentals, education programming and more via social media and website updates> Develop copy and images for social media ad campaigns, commercials, print materials and more> Pitch content and create graphics for the Teammates e-newsletter using JangoMail & MailerLite and manage the contact lists of over 40,000 emails> Compile metrics of social channels, newsletters and website> Maintain and update search engine optimization for the website> Relationship building with key contacts including the NHL and its teams, international organizations, social media influencers and aggregate accounts, plus other publishers to promote the organization and its events> Plan, research and create content for partners from social media, newsletter inclusions and publications> Monitor media mentions plus sentiment on social media with community management> Collaborate with internal departments and partners to make sure the digital and social channels are up-to-date with the newest initiatives and assist in crafting key messages for new initiatives

> Social media content pitching, planning and research, creation, scheduling and community monitoring throughout the seasons and off-seasons> Developed photo library and proper tags to ensure ease of use when asked to provide photos to Media Consultant and others as needed as well as assisting with updating media file access> Tracked player and win statistics to ensure website information was accurate> Collaborated with photographers to make sure photos are delivered on time and shot list is completed > Communications to players and staff including sharing of photo library, scheduling times for in-person filming or instructions for self-filming of video content needed for social media, starting line-ups and more> Conceptualizing the visual brand for the season’s graphics with Marketing and Events Consultant> Graphics creation and photo editing for game assets per event and matchup, promotion and sponsor commitments> Liaise with Sponsorship Consultant for social integrations and deliverables, plus aiding in concept creation> Live in-game coverage including written and photo/video content from warmups and behind-the-scenes, and game footage clipping in a ever-changing and fast-paced environment> Video optimization and captioning for social and in-arena screens> Assisting with media and game day operations duties as needed in areas such as game notes and statistics, starting lineups, scrums, fact-checking for media materials and press releases, equipment setup, signage, accreditation, broadcast and public announcers, and transportation

On-site contract work for the following tournaments:*2018 IIHF Men's World Ice Hockey Championship*2019 IIHF U18 World Ice Hockey Championship*2019 IIHF Men's World Ice Hockey ChampionshipOff-site contact work for the following tournaments:*2021 IIHF Men's World Ice Hockey Championship> Responsible for all game summaries from the venue (2019 WM18) and social media communications (2018 WM, 2019 WM singular venue, 2019 WM18 dual venue) from content ideation, planning, execution, editing, and releasing to public for social and game summaries IIHF.com> In-game live blogging on social and utilizing clipping software to post game segments in real-time > Generate various graphics generation to promote games, post-game, standings, quotes and more> Content creation from ideation, planning, execution or capturing, editing, and releasing to public> Pitch content ideas to national member team media managers to and find time within busy schedules to work with players, and amplifying team related content on social channels> Posting and copywriting for video highlight compilations, podcast clips > Gathering fan content pre-game and in the stands to share the experience of being at the rink to the rest of the world> Scheduling editorial and video content on an ad-hoc basis

Received ‘City of Markham Volunteer Award’ in 2018> Media relations including interview scheduling, selecting and pulling players for in-game and post-game interviews, running post-game scrums, fulfilling photo requests and organizing media and broadcast credentials> Attending community and media events with players and assisting them with interview preparation> Content creation for social media and website (team and league) including: player stories, press releases, game recaps, highlight packs, other video content> Compose and deploy e-newsletters with MailChimp as well as managing e-mail lists for fans and media > Responsible for all social media communications including in-game social media communications posted to Twitter, Instagram and Facebook> Maintain photo library of games, events and photoshoots including updating the league SmugMug with team photos and tagging for search capabilities> Update and posting creative content to Wordpress website> Community management of all social media channels> Design graphic materials using Adobe Photoshop for social media, in-game communications, and website> Liaise with graphic designer for other branded materials> Assist league staff with covering keystone events (All-Star Game, Sportsnet Broadcasts, Clarkson Cup Final)

>Creating e-newsletter copy and coordinating distribution through IBM Watson and Campaign Monitor> Website content upkeep on Wordpress platform including researching relevant topics and writing informative posts> Social media messaging production and scheduling> Generate graphics to be used on the website, social media and e-newsletters> Media monitoring using Meltwater> Event coordination and assistance with Chapters and volunteers across the country> Respond to customer service inquiries on social media, e-mail and telephone> Photo sourcing for web, e-newsletters, social media and print publications> Creative design and print production coordination> Running Facebook Ads campaigns for events and important advocacy campaigns> Conduct polling via SurveyMonkey and analyze for web posting

> Produce all social media messaging with themed monthly content, as well as campaign specific communications> Create and procure all blog content > Maintain digital photographic archive> Research, manage and create stories for the bi-monthly e-newsletter > Update e-newsletter mailing list and record subscriber feedback> Oversee the upkeep and changes to the story carousel on the website> Track stories in the news that are relevant for stakeholders and share through appropriate channel> Track monthly analytics for the website and social media channels > Assist with updating project specific materials for social media distribution using Photoshop> Liaise with internal partners to obtain French translations for materials> Coordinate and distribute department deliverables to all regional social media leads> Aid in the execution of special events > Monitor all social media channels for inappropriate content, respond to messages

Toronto, Canada Area

> Assist in writing of winter campaign, Family Day Weekend and March Break media releases> Assist with updating the content of the 2013 media kit> Manage the Delta Chelsea donations campaign including: evaluate donation requests on behalf of the Director of Public Relations, issue certificates and update the donations database> Monitor contra program including: draft contra agreement briefs, issue certificates, update contra database> Administer Purchase Order procedure including: write out purchase order, get appropriate signatures, maintain binder, files copies and update and monitor spreadsheets> Maintain photo library of visuals available for PR and Marketing> Design Hotel collateral including: Chelsea Charity Golf Classic brochure, digital files for social media and internal elevator and reader board screens> Manage daily Facebook posts and assisted Marketing Manager with promotional posts and contests> Ensure listings for various publications are up-to-date and submitted in a timely manner> Manage and update (on a monthly basis) internal communication vehicles including reader board advertising, elevator advertising, lobby screens and telephone on-hold messages> Coordinate the production of advertisements, Hotel collateral and drafted briefs for vanity pages under the direction of the Marketing Manager

Bachelor Of Applied Arts, Honours, Media Studies, With Distinction

Diploma, With Distinction, Media Communications

Emphasis in Public Relations

Media Studies

Activities and Societies: EMERGE Conference 2013The University of Guelph-Humber is a education partnership between the University.

Education record

Activities and Societies: Treehuggers, Dramatic Society