Maria Toycheva Email & Phone Number

Sofia, Bg

“Capital” is the largest business media in Bulgaria, which mission is to provide reliable and in-depth information about the events and trends which shape the business environment. Our readers are progressive people who create value for themselves and for society. They are entrepreneurs, investors and professionals for whom access to quality content on business, economics and finance is key.For its 30-year history, Capital has become a benchmark for quality journalism. Its editorial policy and adherence to the journalistic standards had not changed since the first day of the publication.

D3A curates inventors and entrepreneurs to champion their world-changing technologies. We nurture technology companies and partner with them on their global expansion. D3A partners, investors and companies are carefully selected because they want to make the world a better place relying on the highest ESG (environmental-social-governmental) standards.

Sofia, Bulgaria

Bulgaria

Sofia

Development and implementation of marketing strategy Creation of a new digital strategy, leading to a 240% sales leads increase within the first year of implementation, staying within the same budget as per the previous year

Azerbaijan, Baku

Development and implementation of marketing strategyLaunch of 4G LTEDevelopment and implementation of strategic plan for loyalty program evolutionDevelopment and launch of new mobile data product set as part of a mobile data leadership projectLaunch of Mobile TVOutperforming the competition and gaining a market share in a falling and disturbed market

Responsible for Marketing and Customer Service at Max Telecom, the first Bulgarian 4G operator: WiMax & LTE services.

E-Vision is a consultancy company with main focus on marketing (inbound and outbound), strategy and telecommunications.

Vestitel Hellas is a wholesale telecommunication company, operating an optic fiber cable from Bulgarian border to Thessaloniki, Greece. I was hired as an interim CEO to restructure the company, optimize its costs and portfolio, manage the relations with the existing clients and partners and work on bringing new customers

Sofia, Sofia City, Bulgaria

Started in 2001 as Director Marketing and Sales for NU RTS, then moved to BTC's Headquarters in 2003. From 2003 to 2005 worked as Project manager for BTC's ADSL & VoIP services and Brand manager. In 2004 joined the Core team of the third Bulgarian GSM operator and was responsible for the development of the brand and communication strategy. As Senior manager Marketing communications for vivatel I managed all communication activities, including ATL, BTL, Internet, PR, Media planning and buying as well as market and competition research.After the merge of the BTC and vivatel marketing I headed the newly formed Residential marketing communications team. During this period I was responsible for all media, advertising, events, e-marketing, trade marketing, brand and sponsorship activities of the company as well as the company website

I was responsible for some of the most important Agency’s accounts, as Bulgartabac, Londa, Kronospan, Thorax, Lovico Suhindol, etc. My main responsibilities included developing of marketing and advertising strategies as well as coordinating the work of the different agency’s departments on executing those plans. I worked directly with existing clients as well as presented the Agency’s activities to the potential strategic clients, and won some of them for separate projects or whole campaign.I also started, developed and managed one brand new for the Agency department – “Internet Marketing and Advertising”.

Master

Professional Diploma