Maria Trysla Email & Phone Number

Clayton, North Carolina, Us

Excited to be an Octain Growth ArchitectOctain Growth Architects unites seasoned marketing and business professionals with decades of experience as entrepreneurs and/or marketing executives. They have been in your shoes, made the tough calls and gotten the job done for themselves. Our goal is to help your company to achieve your growth and revenue objectives!Proud Partner of EOSⓇ Worldwide Octain Growth Architects are here to support the EOSⓇ community with the marketing education and resources you need to meet your client’s vision, traction and team health goals. We are eager to partner with you to deepen your client’s relationship with you and commitment to successfully Running On EOS™. Let us know how we can help.

New York, Ny, Us

Pavilion is the premier global community for B2B go-to-market leaders. Over 10,000 professionals use Pavilion to grow their network, sharpen their skills, and develop life-long connections.

Alexandria, Virginia, Us

In 2024, I provided fractional CMO and/or marketing consulting services to a variety of clients. • CMO Advisor to develop the company's brand and go-to-market strategy to successfully secure investment funding. And then shifted to executing the go-to-market strategy leveraging digital, social, and field marketing initiatives to support the market launch.• CRO (interim) to build an optimized product roadmap, customer experience and marketing strategy for SaaS technology with member management, payment processing, CRM/marketing automation, bookings and scheduling, and mobile functionality.• CMO strategist to build a sports media network (podcast and social media) highlighting past and present Olympians.Our Methodology:= Data-Driven Decision Making: Leverage KPIs and analytics for informed strategy and execution,= Agile Implementation: Rapid testing and iteration for efficient resource allocation,= AI Integration: Utilize advanced technologies to enhance marketing and operational efficiency, and= Strategic Talent Deployment: Access specialized expertise to supplement your team as needed.

New York, Us

Executive management of two SaaS companies with PE investment from GI Partners achieving revenue goals as well as profit and loss expense targets resulting in 65% growth over a 3-year period. Led business and product strategy including engineering (development) and customer/user experience, sales and marketing, operations, finance, and human resources. Identify the long-term strategic direction including new revenue streams, product development, and innovation strategies. Lead a cross-functional team to build a performance-driven culture that emphasizes the value of each contributor.• Defined an innovation strategy for Smartwaiver focused on an incremental target (enterprise) to augment self-serve/direct customer revenue. Includes defining the sales, marketing, product, and operations strategy to ensure long-term growth and success.• Developed a product and engineering roadmap from technical architecture to improved UI/UX to replace the existing platform as a multi-year investment to address the technology debt that existed. Introduced an interim development to deliver near-term value supporting a growing customer base of gyms/facilities and improving retention.• Introduced an integrated payment strategy partnering with Stripe delivering cost savings and operational efficiency to Rock Gym Pro gyms/facilities. Contributes to a 150% growth trajectory for customer acquisition and retention.• Led the acquisition and retention of a high-performing team including the introduction of a leadership program as well as functional training for each employee as an opportunity to invest in the team’s ability to deliver on aggressive revenue and expense targets.• Managed Board, executive and customer meetings, presentations, and communication to ensure engagement and understanding of change management outcomes to drive expected outcomes.

Des Moines, Iowa, Us

Led the development of brand, digital media (display and search optimization), media (TV, radio, print), social media, demand generation, acquisition and retention, field (local) marketing, sales optimization, product marketing, customer experience and product management promoting OfficeSuite and other software applications for the Kinetic Business brand.• Developed the vision and mission aligned to a brand strategy including brand promise, brand differentiators, brand personality plus vertical and/or channel-based messaging. Leveraged qualitative and quantitative research to introduce personas and buyer’s journey. Designed vertical messaging playbooks aligned for sales enablement.• Launched the company’s first truly SaaS product (Office Suite UC) including product development, product marketing, marketing, sales and operations strategies delivering $100M incremental revenue in Year 1.• Created national campaign across channels and buyer groups targeting B2B and B2C customer segments to fuel sales revenue. Expanded offering across multiple touchpoints including .com/website, email, digital media/retargeting, media, social media, content, organic and paid search, and account-based media combines with sales training, enablement and management objectives resulting in 33% YOY revenue growth.• Managed the introduction of a multi-channel program that improved indirect B2B sales for a SaaS technology that was named within the Gartner Magic Quadrant.

Durham, Nc, Us

Developed brand and marketing strategies for growing B2B and B2C products. Oversee clients including Comcast Business, SolidFire (acquired by NetApp), Iridium, Deltek, Sprint, and GPS Trackit.• Formulated the brand and go-to-market strategies for SaaS, technology and telecom companies including both B2C and B2B customer targets focused on becoming relevant and engaging to the targeted audience. Leveraged qualitative and quantitative research developing insight-based approach to define the brand in alignment with the company’s vision and mission.• Introduced an omnichannel or integrated marketing strategy to support acquisition and base growth targets spanning across customer touchpoints including .com, digital media, social media, search, media (TV, radio and print) email, PR/media relations, content development, and media advertising.• Led development of qualitative and quantitative research targeting consumer and business sales to identify issues and opportunities. Proposed optimization included initiatives involving solution-based selling, product and sales training, social media engagement, incentives and other sales enablement programs.

Broomfield, Colorado, Us

Developed the brand strategy and introduced an omnichannel marketing strategy across level3.com, digital media, social media, demand generation, search optimization, analyst relations, product marketing, and field marketing targeting enterprise and SMB customer targets.• Launched brand and media programs to fuel demand generation. Limited awareness required leveraging digital and print media to generate demand. Increased sales funnel by $7,500,000 within three-month period.• Led the integration of brands following the acquisition of Global Crossing. Ensured smooth global transition across regions, customer touchpoints, and languages.

Overland Park, Kansas, Us

Promoted to develop messaging strategies to support IP convergence. Directed integrated marketing, boosting brand awareness with online / social media, customer communications, media, analyst relations, sales incentives, acquisition and base programs. Led 18 staff and managed $8M budget.

Overland Park, Kansas, Us

Promoted to develop strategic alliance programs with partners Microsoft, IBM, Cisco, HP, Comcast and ALU. Supported go-to-market efforts, including Windows Mobile device launches and Mobile Broadband adoption. Oversaw $3M budget and staff of 15.

Overland Park, Kansas, Us

Promoted from Manager of Retail Merchandising to devise marketing and sales programs to improve global sales. Helped expand Sprint’s international product offerings. Managed 10 staff and $1.5M budget.

Bachelor Of Science (Bs), Business Administration/Marketing

Mba, Marketing