Maria Tsalko Email & Phone Number

Сербия

- Managing the analytics team and optimizing the department’s work - Regular analysis of key metrics and searching insights - Analyzing users’ behavior by marketing channels and campaigns in order to calculate ROAS targets - Identification, assessment and analysis of KPI in games - Preparation and implementation of A/B tests, and results analysis - Creating clear reporting structure in Redash for marketing area (including dashboards of events selection for CPA campaigns) - Cooperating with Data Engineering to create sources to optimize processes in UA, AM and Game analytics - Collaborating with UA, Ad Monetization and product teams to identify key opportunities, the biggest gaps and defining the most optimal growth strategies - Working with tasks on LTV forecasting

• Data capture and study; structuring data into a form suitable for analysis. Analyzing data by markets, users, consolidating information into necessary reports• Work with networks to optimize traffic • Evaluating and giving recommendations on geo campaign• Collaborating with other departments (AdOps team, Game Analysts, UA specialists, Developers) to optimize work with app advertisement in a company

Беларусь

Беларусь

Implementation of the sites promotion: context advertising• Work with the corporate website (work with developers and designers; content-management, development of the site’s structure; cooperation with the hosting provider, with the company which is responsible for technical support of the website)• Development, supervision and control over the implementation of the marketing research plan (data capture (including field research), systematization and data analysis, having prepared reports with guidelines);• Development and realization of a plan of marketing analysis (competitive analysis of suppliers’ raw materials and other materials, multiple-factor comparative description of competitors);• Analytics: evolution of the effectiveness of the marketing activity, calculation of the site’s conversion, the analysis of the Yandex Metrics and Google Analytics data, ABC-analysis, XYZ-analysis, cohort analysis, KPI analysis, general analysis of the economic activity of the organization;• Working out a plan for advertising activities, control of its implementation; supervising the budget distribution between specified events, analysis of effectiveness;• Preparation for participations in exhibitions (work with contractors responsible for developing and designing stands, ordering souvenirs, brochures, gifts; establishing communication and maintaining good interpersonal relations with customers);• Work closely with vendors and designers; control of budgets distribution for advertising campaigns;• Participation in introducing a new product to a market.