Gudrun Sjödén is one of the most successful online companies within women's apparel and interior decoration with a strong brand and an international focus. The company has 22 retail stores in seven countries and is present on over 70 markets online. Net sales in 2021 amounted to 955 MSEK.

Röhnisch is a brand designing sportswear for women within the sporting goods industry. Röhnisch sells through distributors, sales agents, own sales force and has four retail stores on three markets and is present online on over 20 markets. Net sales in 2016 amounted to 183 MSEK.Overall responsible for own retail stores, e-commerce and wholesale (retail chains, independent stores, department stores, e-tailers). P&L responsibilty. Leading a team of skilled sales people, customer service, business control and building up the e-com team.

Brothers is a retail chain with 74 stores and e-com in Sweden and Finland, focusing on men’s fashion. Net sales amounted to 443 MSEK. Leading the e-com and production team. Responsible for the for marketing strategy and implementation, campaign planing and launches, CRM/Brothers Club (email marketing). P&L responsibility, digital marketing, social media marketing, cooperations with influencers/bloggers, media planing and purchase, PR & events in-store,

Boob is a sustainable maternity brand and the market leader within nursing wear. Boob sell through agents, own sales force and own web shop and is present on 24 markets. Net sales in 2013 amounted to 35,8 MSEK.

BabyBjörn is a premium brand and market leader within the nursery industry. BabyBjörn sells through distributors, sales agents and own sales force and is present on over 50 markets. Net sales in 2012 amounted to 401 MSEK.Responsible for the build up and development of new sales channels, and the sales & marketing in the Benelux region, the start-up of a PR agency and development of a social media strategy. Brought in Europes leading frequent traveller program.

Responsible for the sales and marketing in the sales region Asia/Pacific, North America/UK and the German speaking markets. Increased the sales with SEK 160 mio. (+71%) in 2004 to 2010. Increased the profit margin in Germany from +7 to +14%.

Responsible for the sales and marketing world wide in Europe, North America, Asia/Pacific. Directly responsible for the USA, Japan, Italy, Germany. Built up the sales department and developed an expansion strategy and a market entry plan. Increased the number of markets from 24 to 40. Built up a new US distributor and increased the sales with 30% within a year. Set up an office in Kuala Lumpur, Malaysia. Received the award “Export Company of the Year” 2005. Responsible for the in-house marketing & communications department, incl. partner PR-Agencies in the US, UK, Germany, the Benelux and France, the brand site in 10 different languages and customer service. Introduced brand books in corporate identity and corporate design. Handled 2 global recalls.

Giving evening classes in pricing and price management