Mariana Augusto Email & Phone Number

Professional with +15 years of career in the Strategic Communication area, leads Integrated Communication and Reputation Management fronts, with the creation and implementation of strategies that support organizational objectives, working from Internal Communication and Employer Experience, in the relationship with strategic audiences, and in the Customer Journey & Experience.Experience in the Life-Cycle of Corporate Communication Strategy, she works on Planning, Governance & Brand Reputation, Market Research & Consumer Insights, Corporate Campaign Development, Content Strategy (Owned, Earned, Paid & Shared Media), Influence Marketing, Events, Crisis Management, Measurement & Monitoring and Performance & Business Indicators.She has extensive experience in Internal Communications, from strategic planning, management and development of channels and campaigns, as well as data monitoring and measurement. In Customer Experience, she works on the consumer journey, managing and analyzing data, monitoring metrics, as well as crisis management and resolving critical situations.Currently Senior Communications Manager for the Brazil Division of Arcos Dorados (McDonald's), responsible for Brand Governance & Reputation, leading Corporate Communications Planning, Brand Reputation Metrics & Performance in the market, Relations with the Press, Crisis Management, Structuring and Strengthening ESG and D&I fronts, Events & Internal Communications.Her experience includes Customer Experience Management, structuring the Arcos Dorados Call Center service model in Brazil from scratch, defining BPOs, Processes, Budgets and the McDonald's Customer Service Model. A Public Relations graduate from USP, she also has a postgraduate degree in Marketing from Mackenzie.Results-oriented, supports companies in building high-performance brands and teams.