Mariana Augusto Email & Phone Number

São Paulo, Sp, Br

São Paulo E Região

Head of Corporate Communications, she leads the construction of Brand Governance & Reputation Planning, up to Brand Monitoring in the market (Clipping, and Other Media Presences) and its Performance, defining Communication models (Corporate and Internal), Press Relations, Communication Crisis Management, Development, Strengthening and Communication of ESG Initiatives, up to the Construction of Organic and Paid Content, Digital Journeys, among other fronts.A highlight is her approach to… Show more Head of Corporate Communications, she leads the construction of Brand Governance & Reputation Planning, up to Brand Monitoring in the market (Clipping, and Other Media Presences) and its Performance, defining Communication models (Corporate and Internal), Press Relations, Communication Crisis Management, Development, Strengthening and Communication of ESG Initiatives, up to the Construction of Organic and Paid Content, Digital Journeys, among other fronts.A highlight is her approach to Customer Experience, structuring the Customer Service Strategy & Operation (Call Center) from scratch, defining BPOs, processes, targets, etc.Finally, as Project PMO, she stands out for leading 100% of the McDia Feliz fronts, working from planning, budgeting, communication, marketing, technology, among other fronts.Key activities:+ Strategic planning of corporate communications (aligned with the business)+ Definition/control of the budget, defining investment priorities+ PMO of the area's main strategic projects, especially McDia Feliz, since 2020+ Monitoring the brand's reputation, focusing on a positive presence (aligned with the company's values/vision)+ Relations with the press and media outlets+ Hiring and managing communication agencies, focused on Reputation & Influence Marketing+ Relations with strategic audiences, such as NGOs and associations+ Strategy for the company's digital presence on proprietary channels, media partners and influencers+ In Internal Communication, management of internal channels, campaigns, projects and events for employees+ Crisis Management, with communication plans, risk management and monitoring of critical situations+ Structuring events, positioning the brand strategically and in line with its values+ Presenting results to the company's main stakeholders+ Leading 23 people (direct and indirect) Show less

São Paulo E Região

São Paulo E Região

São Paulo, Brasil

Part of the Corporate Communications team, she supported the construction of the area from scratch, responsible for structuring and managing communications internally and with the market on HR issues, working with internal channels and social networks.Key activities:+ Structuring Strategic Planning for the short, medium and long term+ Market analysis and internal communication trends+ Development/Management of Communication Channels with all the company's operations+… Show more Part of the Corporate Communications team, she supported the construction of the area from scratch, responsible for structuring and managing communications internally and with the market on HR issues, working with internal channels and social networks.Key activities:+ Structuring Strategic Planning for the short, medium and long term+ Market analysis and internal communication trends+ Development/Management of Communication Channels with all the company's operations+ Service, mainly to the HR, IT and Supply Chain areas+ Content Marketing Strategy, defining guidelines, communication model and audience+ Working with TV, websites, intranet and newspapers, also looking at more digital communications+ Hiring/managing demands from advertising agencies+ Structuring business indicators, with a constant eye on performance+ Presenting results to direct leadership Show less

São Paulo, Brasil

Responsible for supporting the structuring and deployment of the company's internal communications planning, leading communications with headquarters and operations (airports), working with communications on websites, intranet, TV, blogs, etc., and also launching the GOL internal magazine, impacting 200+ operations throughout Brazil. Also notable is her management of institutional events, press relations, e-mail marketing and other communications, always with an eye on quality and… Show more Responsible for supporting the structuring and deployment of the company's internal communications planning, leading communications with headquarters and operations (airports), working with communications on websites, intranet, TV, blogs, etc., and also launching the GOL internal magazine, impacting 200+ operations throughout Brazil. Also notable is her management of institutional events, press relations, e-mail marketing and other communications, always with an eye on quality and performance.Presenting results to direct leadership and interfacing with all the company's strategic areas. Show less

São Paulo, Brasil

Degree, Public Relations

Postgraduate, Marketing