Maria Vasilenko Email & Phone Number

Dubai, AE

Dubai, United Arab Emirates

Dubai, United Arab Emirates

• Leading operational and commercial pre-opening process for Managed hotels under Hilton portfolio of brands in Middle East, Africa and Turkey (Luxury, Lifestyle, Full service and Focused service hotels).

Moscow, Moscow City, Russia

• Leading the transition of opening process into automated task-tracking platform – Salesforce – Roadmap for EMEA region: o Defining pre-opening processes & systems required for successful hotel opening and ramp-up in.
• Creation of Salesforce Roadmaps for hotel transitions: Terminations (managed and franchised hotels), Brand to Brand conversions within Hilton portfolio, Change of the management type (Managed flip to Franchise).

Moscow, Moscow City, Russia

• Managing new hotel openings or conversions for all Hilton brands in EMEA (luxury, lifestyle, full service and focused service).
• Personally led over 30 hotel openings within 3 years, including fast-track openings (less then 90 days) and ‘first in country’ openings and combined projects with multiple brands.

Moscow, Russian Federation

Moscow, Russian Federation

Responsible to drive the marketing function for 31 hotels and other 33 in pipeline, in 11 Countries. Coordinate the central marketing investment in Russia and Poland to get the maximum return, having the local knowledge of the markets and cultures.Represent the regional opportunities and needs with the central marketing functions so that the hotels in the.

Moscow, Russian Federation

I was responsible for driving the marketing function for more than 20 Hotels (4 brands) in Russia and CIS countries, building marketing infrastructure in Russia & CIS region and supporting hotels by aligning local activities with regional and enterprise wide marketing activities.

Moscow, Russian Federation

• The International Financial Center in Rublyovo-Arkhangelskoye is a 460 ha mixed-use development project located in “New Moscow”. The project involves the construction of offices, housing and hotels, as well as.
• Coordination of the online marketing function: website and social networks accounts for the international masterplanning competition
• Coordination of the offline marketing function: creating promotional materials, souvenir line
• Revision of the brand style and guidelines
• Internal communications (newsstand and internal newsletter, guidelines for adaptation materials, photo shooting).
• PR activities (daily monitoring, Q&A, media communications)

Moscow, Russian Federation

• Achievements:
• Full marketing support of the opening of 2 cafes under the brand of Le Pain Quotidien in Moscow and 4 cafes under Nash Xleb brand in Moscow
• Successful revision of 2 brand websites for the purpose of usability improvement and traffic increase
• Implementation of special offers that increased the index of the average check Responsibilities:
• Coordination of marketing function and team (5 persons in Marketing Department, 12 café-bakeries Le Pain Quotidien, 8 café-bakeries Nash Xleb, 4 café-bakeries Nash Xleb in Perekrestok Malls)
• Budgeting & Reports

• Achievements:
• Creating and implementation of 2 company websites (2008 and 2013)
• Increase of quality web-traffic 7 times for the past 4 years
• Increase of revenues from online distribution via company website in average 10-12% annually due to usability improvement and seo efforts
• Creating and implementing azimut loyalty program, total turnover reached 2% from the chain room revenue.
• Implementing of partner programs with airlines (FFP Aeroflot, S7, Transaero, Utair) and banks (discount programs for Raiffeisen, Unicredit, Citi, Alfa bank cardholders). Potential guest audience expansion. The turnover.

• Supervision of the marketing activities of the hotels (3 hotels in Germany, 2 hotels in Crimea, 1 hotel in Anapa, Russia)
• Market analysis
• Budget management
• Promotional campaigns
• Creation of the new set of advertising booklets (bilingual corporate brochures, presentation documents, flyers, certificates)
• Website optimization and content management.

• Achieving market share increase through working with key suppliers - tour operators, airlines, corporations, corporate agencies
• Create & implement special programs to achieve greater profitability
• Develop & implement MICE sales concept including pricing, distribution, market analysis, advertising
• PR and media relations
• Organizing events for partners, tourist agencies etc.
• Develop advertising materials for the hotels (bilingual corporate brochures, presentation documents, flyers, certificates etc.)

Professional Requalification, Hr Management, Diploma With Excellence

Hotel Management Degree, Master, Hotel Management