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I've tried to escape being an artist. People told me that being Britney Spears's backup dancer is the wrong aspiration in life. I was directed to focus on more sustainable ways of making a living. That's why, when choosing what to study at university, I was guided towards marketing instead of journalism. It was still creative enough, but not to the point that would make me "a starving artist" (as many would say).I dived deep into the business world, trying my hand in telecom, wellness, healthcare, legal and HR industries. While these jobs were very different, I noticed one common thing: I always stood out because I could write, take photos, create graphics and videos. In other words, I could tell a story.I couldn't escape being creative. I had to find ways to create captivating messaging and tell brands' stories. That's what I do today. I create content that turns leads into customers. I visualize your company's values and turn them into actions. I use photography to communicate your business's message. I have completed two marketing programs but learned the most from running my own photography business (called MS VISION) and watching what talented entrepreneurs do.I'm ready to share everything I know and show you what your business is capable of.
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Senior Content Marketing ManagerYunoToronto, On, Ca -
Content Marketing ManagerAftersell By Rokt Sep 2024 - PresentVancouver, Ca -
Owner/PhotographerMs Vision Jan 2016 - PresentInspired by everyone's need for never forgetting moments that matter, MS Vision was born. Our belief is that all moments are precious. Whether you are a model looking to build a portfolio, a couple who wants to capture a magical love story, two lucky people about to build a family or bring a new life into this world, we at MS Vision will ensure nothing is missed.
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Content Marketing ManagerCanny Sep 2022 - Sep 2024Work From Anywhere, Remote, Ca• Leading content marketing strategy and execution, including content, social media, and email campaigns• Writing weekly SEO-focused blog articles (WordPress, MarketMuse, SEMRush, Hemingway, Grammarly, ChatGPT) and daily social media posts; achieving up to 101% engagement rates on LinkedIn• Creating downloadable assets (guides, templates) including copy and design (Canva, Indesign); driving 200+ downloads per month• Promoting B2B SaaS startup through product marketing and thought-leadership content on LinkedIn, X (Twitter), Facebook, Instagram, Tiktok, industry Slack channels, and more• Crafting and editing website, blog, social media, email, case study and advertising copy• Organizing and running webinars that drive 200+ registrations• Producing, filming, editing (Premiere, Capcut), and distributing video content featuring clients (case studies), company founders, and team members; driving 70+% engagement rates • Measuring KPIs and OKRs through Google Analytics, Hubspot, SproutSocial, and more -
Marketing Communications SpecialistMaropost Jun 2021 - Sep 2022Toronto, Ontario, Ca- Leading, executing and measuring the content strategy and quarterly calendar – blogs, PDF guides, emails, PRs, organic social media and more to generate consistent and qualified leads- Increasing brand awareness and generating web traffic through partner relationships- Collaborating with Neil Patel Digital and other external agencies on SEO optimization, paid social and search- Planning and executing webinars in collaboration with other teams- Creating co-marketing content with prominent clients like New York Post, Rolling Stone and Hard Rock -
Marketing Communications SpecialistBell Jul 2020 - Jun 2021Montreal, Quebec, Ca- Revived the corporate blog (hosted on Wordpress) for Bell Business Markets through creating strategy, conducting research, writing and editing blog articles and tracking results through Google Analytics, LinkedIn and Twitter Analytics- Wrote and edited content for brochures, emails and presentations- Assisted digital and social media teams with various promotional projects through Facebook, Twitter and LinkedIn ads, created copy and tracked results- Helped the graphic design team with brochure, email and booklet designs -
Graphic DesignerRyerson University Apr 2020 - Sep 2020Toronto, Ontario, Ca- Designed and compiled the annual report for Ted Rogers Business Career Hub to showcase the department's achievements- Created logos for various departments within Business Career Hub and beyond to attract student engagement- Produced social media graphics to invite students to enjoy university life -
Marketing SpecialistPaymentevolution May 2020 - Jun 2020Mississauga, Ontario, Ca- Rebranded company's logos, visual assets and messaging tone to connect with target and current customers on a deeper level- Copywrote for blogs, landing pages, social media, newsletters and more, appealing to small businesses (B2B), accounting and HR audience- Designed sell sheets, social media and web graphics to make marketing messaging stronger- Created landing pages using Elementor to generate leads, resulting in 25% increase in web traffic -
Content And Marketing SpecialistTalentegg Aug 2019 - May 2020Toronto, Ontario, Ca- Created editorial and visual content for 3 companies (TalentEgg, CharityVillage and Bmeaningful) as well as clients in various industries- Managed social media strategy and execution for over 34 Fortune 500 companies- Produced and edited original photo and video content- Designed and wrote content for email campaigns- Measured social media analytics, providing strategic recommendations- Engaged with the community through contests and giveaways- Managed 3 full-time interns and over 30 contributing writers -
Content And Marketing CoordinatorTalentegg Jun 2018 - Aug 2019Toronto, Ontario, Ca- Created marketing strategy for new product launches and for clients’ marketing campaigns targeted at hiring students and young professionals- Designed graphics for social media posts, digital and print ads, email blasts, website content for a family of companies (TalentEgg, CharityVillage, Bmeaningful) and on behalf of 34 Fortune 500 companies- Wrote lifestyle and promotional articles, social media copy and press releases- Trained, managed and proofed work of 3 full-time interns- Managed a team of 30+ free-lance contributing writers, providing creative direction and editing their editorials- Produced monthly analytic reports identifying opportunities for improvements on all social media platforms (Facebook, Instagram, Twitter and LinkedIn) for TalentEgg, CharityVillage and Bmeaningful as well as client campaigns- Assisted with event management: event planning, execution, photography, videography- Worked under tight deadlines within strict brand standards for clients from various industries
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Marketing CoordinatorDevry Smith Frank Llp May 2017 - Jun 2018Toronto, Ontario, Ca• Designed (Adobe InDesign, Photoshop, Illustrator, Premier) and coordinated advertising for traditional and digital media including magazines, newspapers, OOH, social media, website, etc.• Scripted, recorded and edited videos for lawyers’ web profiles• Covered photography and picture editing for all promotional materials and during all corporate events• Maintained corporate website (WordPress, HTML), social media (Facebook, Twitter, LinkedIn, Youtube, Google+, Intranet) -
Junior Marketing CoordinatorDevry Smith Frank Llp May 2016 - May 2017Toronto, Ontario, Ca• Assisted with design and content creation for advertising, website and social media• Researched and compiled databases for lead generation, email (MailChimp) and direct mail communications• Assisted with events organization, publications, PowerPoint design, photography and photo editing
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Marketing AssociateAll Health Medical Centre Jul 2015 - May 2016• Promoted cosmetics department on the website and Facebook through doctors’biographies, sponsored posts, testimonials, blog posts and photography• Communicated with diverse customers and partners, negotiated and created relationships, booked clients for appointments using Universal Scheduling software• In charge of psychological clientele – reviewed medical files, assessment and treatment reports, issued invoices, created outstanding summaries, prepared packages for insurance companies
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Marketing Creative Writer And Social Media SpecialistAbout Communications Apr 2014 - Sep 2014Toronto, Ca• Created and executed overall marketing and social media strategy aimed at generating new leads• Moved company website from Joomla to WordPress, incorporated blogs and integrated website with social media• Developed brochures for current and prospective customers• Conducted customer satisfaction research project (NPS – Net Promoter Score), made recommendations • Managed a blogger outreach program and built an active brand ambassador network• Provided creative leadership and feedback via concept, artistic direction and strategy -
Social Media And Marketing AssociateChi Junky Aug 2013 - Jan 2014• Promoted a startup company by creating and distributing media content to the target market resulting in increased awareness and popularity, opening of the yoga studio • Developed social media strategy as a part of a team in order to provide value to current and potential clients• Worked individually with the founder while taking and editing photos of her for the future promotional materials
Maria Vasserman Skills
Maria Vasserman Education Details
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Ryerson UniversityGeneral -
Seneca PolytechnicBusiness Administration - Marketing
Frequently Asked Questions about Maria Vasserman
What company does Maria Vasserman work for?
Maria Vasserman works for Yuno
What is Maria Vasserman's role at the current company?
Maria Vasserman's current role is Senior Content Marketing Manager.
What is Maria Vasserman's email address?
Maria Vasserman's email address is ma****@****anny.io
What is Maria Vasserman's direct phone number?
Maria Vasserman's direct phone number is +164764*****
What schools did Maria Vasserman attend?
Maria Vasserman attended Ryerson University, Seneca Polytechnic.
What are some of Maria Vasserman's interests?
Maria Vasserman has interest in Skating, Movie Industry, Horse Riding, Swimming, Event Planning, Web Design, Cooking, Travelling, Innovations, Photography.
What skills is Maria Vasserman known for?
Maria Vasserman has skills like Marketing, Social Media Marketing, Photography, Leadership, Public Speaking, Photoshop, Microsoft Office, Business Planning, Computer Related, Photo Editor, Project Management, Marketing Strategy.
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