Maria Verven

Maria Verven Email and Phone Number

Experienced marketing consultant who loves helping start-ups get started and developing strategies that get the job done @ Midori Interactive, Inc.
holbrook, massachusetts, united states
Maria Verven's Location
Eden Prairie, Minnesota, United States, United States
Maria Verven's Contact Details

Maria Verven work email

Maria Verven personal email

About Maria Verven

I'm a right-brained entrepreneur and singer-songwriter who's also a left-brained businesswoman with a long career in P.R. and marketing. I particularly love helping start-ups get off the ground and fledgling organizations to take wing. In the last few years, I've been a virtual CMO, helping a start-up establish its brand and footprint in the telecom industry. I'm also a singer-songwriter and love using my talent for writing songs to help non-profits raise awareness and funds. After releasing a CD of original songs, I created the music publisher Songnificant (Songnificant.com) where you can hear my music.I've been a VP at three companies: Piper Jaffray, the worldwide P.R. agency Fleishman Hillard, and Dexma, a technology start-up now owned by Accenture. I've been around the block a few times, handling deep and diverse topics in technology, healthcare and financial services. I know how to develop and implement strategies that help companies gain greater visibility and credibility with their key audiences. I've taught the 'new rules' of doing P.R. and marketing online, including using content in its many forms - website content, news releases, articles, blogs, social media, etc.“Maria Verven is one of the few professionals I know who has deep understanding of both P.R. and marketing. She thinks both strategically and creatively - this is rare; most of us fall strongly one way or the other. Lastly, Maria is a very nice person, and yet she is tough as nails. Maria is good, and then some. I've worked with her for over 20+ years. I recommend her without reservation.” -- David Therkelsen, former professor, U of MNSpecialties: P.R., public relations, strategic marketing and communications planning, reputation management, media relations, marketing communications, inbound marketing, web marketing, Internet marketing, PR for IT companies, website development, website content, social media strategy, social media marketing, blogging, SEO, search engine optimization

Maria Verven's Current Company Details
Midori Interactive, Inc.

Midori Interactive, Inc.

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Experienced marketing consultant who loves helping start-ups get started and developing strategies that get the job done
holbrook, massachusetts, united states
Website:
midori.ai
Employees:
5
Maria Verven Work Experience Details
  • Midori Interactive, Inc.
    Chief Marketing Officer
    Midori Interactive, Inc. Sep 2017 - Present
    Boston, Ma
  • Messagecomm
    Chief Marketing Officer
    Messagecomm May 2018 - Present
    Greater Boston Area
  • Songnificant
    Founder & Owner
    Songnificant Nov 2016 - Present
    Greater Minneapolis-St. Paul Area
    Songnificant offers non-profit, for-profit and political organizations that promote a liberal, all-inclusive and all-accepting agenda an opportunity to find songs that express their values, advance their missions and ultimately generate greater support.The most novel business model is a revenue-sharing partnership; when the organization promotes the song to their community, Songnificant will donate up to 50% of the revenue from downloads to the organization.
  • Verve Communications, Inc
    Marketing, P.R. & Communications For Small Businesses
    Verve Communications, Inc Jan 2008 - Present
    Greater Minneapolis-St. Paul Area
    I work with small businesses to "get found," connect with customers and grow their business. Since content is so critical to getting found online, I develop a strategy and calendar for keyword-rich content that communicates key messages to clients and prospects.Many clients need a new website: I take a WordPress or Weebly template, create a web map around their core products and services and populate it with keyword-rich content. Then I develop a strategy to get that website found, often working with a digital marketing partner that's expert in paid acquisition. I have several sub-specialties, including the e-cigarette industry as well as technology, healthcare and financial services from the years I spent as a V.P. at several companies (see below). I also have a passion for music and have spent many years helping non-profit organizations on audience development.
  • Dexma
    V.P., Marketing & Communications
    Dexma Feb 2002 - Jun 2008
    Greater Minneapolis-St. Paul Area
    • Put high growth/entrepreneurial company “on the map” by developing a strategic marketing/P.R. plan that combined analyst and media relations, advertising, trade shows, speaking engagements • Successfully nominated the company for multiple awards, including Deloitte & Touche Technology Fast 500, Cisco and Tekne technology awards, and several mortgage industry awards• Overhauled the company’s brand, led the redesign of sales collateral and website, www.dexma.com• Led and executed B2B web lead generation aimed at banks and mortgage companies• Researched, launched and developed value proposition for several new technology products• Initiated and managed all employee and client communications, managed writers and designers• Wrote industry thought-leader articles as well as whitepapers, case studies and news releases
  • Fleishman-Hillard
    V.P.
    Fleishman-Hillard 2000 - 2001
    • Managed accounts for several key clients in the financial services and healthcare industries, including Conseco Finance, Medica and Dexma• Led the firm’s entry into bio-tech, serving on MNBIO board and leading HTS Biosystems account• Planned and handled change management for a local client that was bought by U.S. Trust• Led a successful multi-office pitch for Fiserv, a Fortune 500 company; wrote the P.R. plan, budgets.
  • Piper Jaffray
    V.P., Media Relations
    Piper Jaffray 1997 - 2000
    • Managed five full-time staff members and eight P.R. agencies to effectively manage and promote the firm’s reputation through proactive media relations; wrote the company’s first media relations policy• Handled crisis P.R. and served as spokesperson during the settlement of a major class action suit• Developed P.R. strategies for many other crises and issues such as the advent of online trading, new investment strategies, interest rate changes, Y2K and market volatility• Handled change communications when Piper Jaffray was purchased by U.S. Bancorp• Initiated innovative media-worthy surveys to draw attention to the value of financial expertise• Created an innovative media relations measurement system that tracked a 60 percent increase in the number of clips in one year, and an even more dramatic increase in key media placements in the Wall Street Journal, Business Week, Forbes, Fortune, CNN, CNBC, and the Nightly Business Report
  • Verve Public Relations
    President, P.R. Consultant
    Verve Public Relations 1990 - 1997
    Head of P.R. “Agency” specializing in healthcare. Developed strategic communications plans and provided a wide range of P.R. services for several clients, including:• Healthcare: Evercare, the Minnesota Academy of Family Physicians, UnitedHealth Group, and Medica Health Plans, where I was the sole media relations expert for two years• Medical Devices/Pharma: Diversified Pharmaceutical Services, and Dacomed, where I successfully helped the company defend a core product to HCFA• Other Clients: Jewish Community Center of St. Paul, Junior Achievement, M.A. Gedney Company, and Reliastar
  • Prsa
    Board Member
    Prsa 1991 - 1993
  • American Red Cross
    Assistant Director, Public Relations
    American Red Cross 1984 - 1990
    St. Paul, Mn
    • Led the news bureau, which averaged 350 media contacts a year. Trained and coordinated a team of disaster/crisis P.R. volunteers• Provided P.R. leadership and counsel to Red Cross Blood Services, Disaster Services, the Bone and Tissue Bank and First Call for Help• Promoted National Marrow Donor Program and publicized the nation’s first unrelated bone marrow transplant coordinated through the NMDP• Managed, wrote and edited the annual report and six publications (a total of 36 issues a year)• Supervised a full-time writer, freelance writers and interns• Developed budgets and directed the department in the director’s absence

Maria Verven Skills

Media Relations Social Media Marketing Press Releases Marketing Communications Strategic Communications Public Relations Marketing Social Media Newsletters Blogging Advertising Online Marketing Brand Development Seo Leadership Strategy Facebook Digital Marketing Web Content Content Strategy Online Advertising Reputation Management Copywriting Social Networking Corporate Communications Public Speaking Website Development Integrated Marketing Seo Copywriting Content Development Content Writing Small Business B2b Storytelling Internal Communications Email Marketing Publicity Content Marketing Website Copy Website Promotion Marketing Copy Entrepreneurship Business Development Publications Crisis Communications Web Content Management Editing Trade Shows Web Marketing Non Profits

Maria Verven Education Details

Frequently Asked Questions about Maria Verven

What company does Maria Verven work for?

Maria Verven works for Midori Interactive, Inc.

What is Maria Verven's role at the current company?

Maria Verven's current role is Experienced marketing consultant who loves helping start-ups get started and developing strategies that get the job done.

What is Maria Verven's email address?

Maria Verven's email address is mv****@****ail.com

What is Maria Verven's direct phone number?

Maria Verven's direct phone number is +161299*****

What schools did Maria Verven attend?

Maria Verven attended Vassar College, Emma Willard School.

What are some of Maria Verven's interests?

Maria Verven has interest in Blogging, Inbound Marketing, Public Relations, Social Media, Marketing, Search Engine Optimization (Seo), See Less, Lunch, Music, Golf.

What skills is Maria Verven known for?

Maria Verven has skills like Media Relations, Social Media Marketing, Press Releases, Marketing Communications, Strategic Communications, Public Relations, Marketing, Social Media, Newsletters, Blogging, Advertising, Online Marketing.

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