Client: Audi, Chanel, VFC

Main clients: Netflix, Vodafone, Tiffany & Co, Menarini, Whirlpool, Swisse, Henkel, Intesa Sanpaolo, Geomag

Main Clients: Bikkembergs, Italia Independent, Unilever, 3MManaged clients' end-to-end eCommerce platforms, including set-up of product offering, execution of the sales and marketing plans, design of path-to-purchase, and proposition of UX innovation projects, applying a continuous optimization approach: - Supported Project Managers in the negotiation and drafting of contracts and agreements- Defined and executed sales and marketing plans, with a focus on digital media plans (DEM, social adv, display, SEM, PR) with specialist teams- Led the briefing process across merchandising, visual, and content production for the online store and communication assets- Defined, proposed, and implemented special innovation projects (e.g., loyalty programs, omnichannel brand experience) to enhance the customer experience- Coordinated with logistics, warehouse, providers, and internal functional teams (creative, media, customer service) for product and project delivery

Supported the Executive Office in all activities involved with the hotel management from internal operations to client and event planning. • Key Clients public relations and management • Project management: handled partnership projects with various luxury brands for the hotel commercial areas• Events organization and coordination (ex. hotel PR, for private clients)

Researched on the impact of product placements’ strategies on brand popularity.• Development of the research framework and methodology• Data collection (observation and measurement of 500+ brand placements, Google Trend search queries)• Data analysis (SPSS) and drafting of the article

Worked on the design and implementation of an advertising campaign for BNL-BNB Paribas:- Designed interview protocols and surveys to examine customer perceptions of BNL Vita products among customers. - Analysed qualitative data and made decisions about advertisement buys with Italy’s largest business publications such as Milano Finanza and Il Sole 24 Ore.