As the leader for UA and ASO creative teams, I created a team and established the workflows and processes to support our live games and Game Launches. During this time, we have successfully launched multiple tiles including Harry Potter: Puzzles and Spells, Game of Thrones Slots & Words with Friends 2. The focus of my work has been the creative strategy foundation and processes that allow us to run a performance-centered creative team, utilizing innovation to drive to novel approaches to UA and conversion defining new paths for the company and our partners.• Build a team of 20+ artists and process to support multiple tiles. Train the creative team to embrace performance marketing by translating performance data into creative insights and actionable items. Drive to inspire the team to be inventive and up to date with the industry trends, both within their genres and outside the game and mobile spaces• Work on UA creative strategy for live and new games in different genres. Work with UA to find new performant channels, placements, & ad formats as well as geo expansion• Communicate across departments on quarterly/monthly plans, creative and organic performance, as well as creative competitor landscape to insure teams have visibilityOptimize App Stores’ creative assets and metadata to achieve the best conversion for our new games through continuous testing and iterating• Team with Product and UA to ensure we understand our users, selling points, and targetings• Partner with different license holders across our titles to share ASO & UA creative plans, processes, and results. Work with license holders to expand our ad concepts to increase performance• Support Game bold beats with UA creative and ASO optimizations as needed to make the best out of our new features and events• Work with Celebrities to create UA ads for our forever franchises such as Brad Garrett for Zynga Poker and Alec Baldwin for Words with Friends

As an art director I lead my team to be performance based. I have created an efficient and effective team with a heavy emphasis on funnel testing. Responsible for supporting the retention, user acquisition, game launch and live ops teams for both web and mobile games.

As Art Director I built and lead the art and graphic design team for the San Mateo Studio, improving overall graphic quality of the studio, as well as stressing UI/UX focused solutions versus more task based design. In addition to primary responsibilities in the game studio we supported other areas of the company such Marketing, Business Development, cross-game ventures, as well as the company’s international game studios.

As Graphic Design Manager, I established a Graphic Design department that maintained consistent quality and created brand enhancing graphics and experiences. Work spanned from web, to marketing, to business and game development. Also my design responsibilities included web design, UI/UX design, advertising, and brand identity. I was in charge of establishing processes and standards across the different departments in order to achieve maximum quality and efficiency.

As Senior Graphic Designer at Simple Design I was responsible for creating a broad range of products both in digital and print medias.Initially focus centered on creation of brand and print materials. Transitioning into more Web Design from the conceptual phase through the final product, including design of UI for Web and desktop applications. Culminating in extensive creation of game advertising for Yahoo! Games including: Flash Ads, Landing pages, exhibit pieces and Print Collateral.

As graphic designer in the marketing department I was responsible for design of advertising and educational material such brochures, posters, postcards, annual reports and invitations.