Maria Williamson Email & Phone Number

Melbourne, Victoria, Australia

East Melbourne, Victoria, Australia

Parkville, Victoria, Australia

Melbourne, Victoria, Australia

Melbourne, Australia

Melbourne, Australia

Melbourne, Australia

Working in the challenging but exciting environment of a start up (New Energy) business. Planned and managed lead generating campaigns including direct response TV, radio,digital, email,mail social to promote residential solar PV systems. Managed content development for website and external publishing media.Identified and managed event opportunities including 3 home shows in Melbourne and Sydney generating over 1,600 quality leads.Successfully managed tight budgets and timelines.

Melbourne, Australia

In the increasingly competitive energy markets, I managed the annual quarterly campaigns including 27 discreet DM pieces in a single campaign across 4 energy markets.Improved approval processes with legal and regulatory team.Led team engagement activity - tackling cultural challenges within the broader team.Managed Smarter Living Store email communications lifting response from 5% to 7% in 6 months.Managed communications for new area of the business, Consumer Energy Services, (CES) - solar, LEDs and Home Energy consultations.Managed photo shoot for CES business.Worked with New Connections team to develop collateral.

Melbourne, Australia

Developed and managed marketing communications strategy for Moomba 2011, including print, broadcast, outdoor and social media. Resulted in increase in attendance of 100k visitors.Managed winter 2011 Destination Marketing Camapign including print, outdoor, social.Managed relationships with external stakeholders inclduing Federation Sq, NGV, Destination Melbourne and BikeFest.Developed good relationship with Austereo resulting in CoM securing free promotional spots for stakeholders eg. Medibank Private Ice House and MIFF.

Worked with sales managers to developed strategic B2B marketing activities to acquire retain and grow customers based on data analysis and customer insights.

Provided specialist direct marketing consulting service to businesses and the industry with a view to retaining and growing customers. Accessed international best practice research, case studies and white papers to develop bespoke cases for clients.

South Melbourne

Developed and implemented marketing plan including:•Email and mail direct response campaigns promoting specific titles to specific target audiences•Producing catalogues including copywriting•Identifying niche promotional opportunities for specific titles e.g. Fundraising opportunity with child care centres & charities

I was employed as Direct Marketing Manager with a focus on member retention. I also inherited the role of Executive Editor of Feelbetter – the quarterly member magazine. I left Medibank Private to look after my ailing husband.

My key clients at SRG were ANZ Cards, Telstra Direct, Vanguard Investments and Link Telecommunications. I project managed SRG’s first integrated client – Vanguard Investments which launched in Australia in 2000. This involved coordinating the work of data services and the call centre as well as creative development. I also managed ANZ Cards activation and retention campaigns. I am proud to have developed close and productive relationships with my clients.

Ba, Communications Studies

Diploma, Direct And Digital Marketing

* ASFA Certificate IV Superannuation * BDMA British Diploma in Direct Marketing * ADMA Certificate in Direct Marketing * ADMA Certificate.