Maria X. Torres H. Email & Phone Number

Toronto, On, Ca

Toronto, On, Ca

Toronto, On, Ca

The role involves overseeing and enhancing various aspects of marketing operations, with a primary focus on Salesforce management, data analysis, and optimization of marketing technology. Key responsibilities include building and managing Salesforce dashboards, conducting in-depth data analysis for actionable insights, maintaining marketing forecasting models, redesigning data architecture for process efficiency, and ensuring effective implementation and optimization of marketing technology. The position also entails day-to-day management of marketing automation, campaign tracking, lead management, database health, and reporting, with a continuous emphasis on improvement through regular optimizations.

Toronto, Ontario, Ca

Support the technical management of Top Hat's internal marketing systems, maintaining reports on program effectiveness and business impact. Monitor campaigns and systems for optimization, offering recommendations to enhance future performance. Present analysis and findings to the broader marketing team and business.

Toronto, On, Ca

As a Marketing Operations Specialist, I continued working with Microsoft D365, implementing best practices and processes: email & automation checklist, reviewed process within the system. In addition, I developed internal documentation for D365 Marketing Module. On the other hand, the main goal was to deploy new dashboards to track lead generation, forecast, and sales revenue, from the Marketing initiatives.

Toronto, On, Ca

At the end of 2020, I managed the migration from the marketing platform into Microsoft Dynamics 365. I also equipped the new system with strategic marketing lists, set-up email customer journeys, segments, and developed an in-depth approach for a lead scoring model that guided marketing and sales initiatives.

Toronto, On, Ca

- Support Clinical and Education divisions team in daily administrative tasks.- Assist in marketing and advertising promotional activities (e.g. social media, direct mail and web)- Design an inventory excel file to track marketing materials. - Manage and update company database in HubSpot. - Develop new market dashboards, providing insights for the decision making.

Co

During the oil & gas crisis with the WTI and BRENT less than 30 dollars, this company needed to redefine their portfolio, because 100% of the customers were oil & gas businesses. According to an environmental scanning and considering the strengths of the portfolio, I found that one of the opportunities in the technology market was telemedicine and tele-education. With this in mind, we started opening new markets in telemedicine and educational industries with our main services. In the other hand, I was responsible of guaranteeing high standards of satisfaction developing engagement strategies and following-up of clients' projects.

London, Gb

In this position, the main tasks were with the internal client, through the definition and management of communicational campaigns that resulted in maintaining a positive public image of the company not only inside of the company but with all the stakeholders. Also, I supported marketing area initiatives to accomplish the sales objectives and participated actively in the execution of events (logistics and key messages) with the agriculture industry.

Co

This was a new area for this company and the process did not exist at all. The challenges were specifically in all the design of the process and the communication strategy for all the stakeholders and define key messages for communicating effectively with stakeholders. In terms of marketing, analyze the status and the levels of satisfaction that current customers through ethnography, interviews and surveys to the end users. With those results, I need to stablish a clear and effective integrated marketing communication strategy.

Bogotá, Co

Support internal and external communications strategy of the company to maintainexcellent relations with all stakeholders.

Houston, Tx, Us

As my first approach to the communication process, I had the responsibilities of supporting the company's internal and external communication area, guaranteeing a harmonious relationship with the stakeholders.

Postgraduate, Marketing Research And Analytics

Course, Causal Diagrams: Draw Your Assumptions Before Your Conclusions

Master'S Degree, Marketing/Marketing Management, General

Postgraduate Degree, Strategic Communication

Bachelor'S Degree, Communications And Journalism

Diploma In Customer Service, Hospitality Administration/Management