I am the firm’s Chief Commercial Officer and a member of the Management Board. I help drive the overall commercial strategy and revenue generation for the firm and oversees our marketing, and business development efforts, aligning them with our business strategy. I am also responsible for internal communications and culture and am ESG Lead, managing our business practices and performance around sustainability and ethical issues. I am passionate about how Mewburn Ellis can make a difference for its people, community and the world at large. I look after our charitable giving too, which has now topped £800,000 in donations though the Forward Community Programme Fund.I have personally signed up to the IP Inclusive Senior Leader's Pledge and am committed to making sure that equality and diversity are celebrated at Mewburn Ellis and that we have a firm that has diversity of thought, ideas and viewpoints.I have been a key driver in the development of our approach to menopause, championing the topic and helping implement a policy, training, collaboration group, promotions and resources across the firm. I am a committee member of the IP Inclusive menopause community IPause. I also write and speak on the topic externally and am active in the Women of Mewburn Ellis Network (woMEn), working to help women at the firm be the best they can be.I have been recognised as a WIPR Diversity 2023 ‘Change Driver’ – a new category which recognises and celebrates the diversity, equity and inclusion (DEI) work undertaken—and often sparked—by members of the business services teams in IP firms and companies.

Mewburn Ellis is a very successful European IP firm that has grown to be a major player in the market with limited co-ordinated marketing or business development. As part of a strategic shift for the firm and focus on growth, I was hired to build their marketing and BD strategy from scratch along with building a team to implement it. My role has now evolved to have a more commerical focus.

Working with my husband we started this business from scratch, creating the brand and proposition and designing the service and go to market strategy for this B2C and B2B firm. The focus was on building a different kind of financial planning business and taking a niche position between the old fashioned firms that are behind the times and the newer, more modern tech based firms that have lost the more traditional values that people want from their trusted financial advisers. Nearly 10 years on the client base and revenue and funds under management have grown enormously. I manage all aspects of marketing for the firm as well as inputting into strategy, facilities and operational management.

Rouse is an international Intellectual Property (IP) firm and considered a leader in IP for emerging markets. I was responsible for all marketing activity worldwide at Rouse with marketing teams based in the UK, China, Africa and Hong Kong. I wrote and implemented the Group and local marketing strategies working closely with the Chairman and CEO. My focus was on building the Rouse brand and profile and supporting the partners to drive business development activity within the firm. I was part of the Group Management Team, a team of Directors that had global responsibility for the day to day running of the firm.

Responsible for all marketing and business developement at this full service top 30 law firm as well as managing a pan European team of 25 staff and supporting 140 partners across all practice areas including: Intellectual Property, Technology, Corporate, Professional Regulatory, Employment, Tax, Litigation, Personal Injury. I developed and executed the marketing and business development strategy for this top European firm covering all offices and practice areas.

Responsible for global marketing strategy for all product and service lines reporting to the Board. I was the first ever professional marketer at this firm. I built the marketing team from scratch to 15 in seven years with a team based in the UK, France, Germany and the US. I managed a multi million pound marketing budget on an international basis to build the brand and profile of the business, support the sales team in their business development activity and the Board in the development and launch of new products and services and the acquisition of six companies during that time.

Client Management and strategy and planning for this through the line marketing agency.

Client management at this marketing communications agency. Specifically working for BT and Toyota.

General marketing communciations support for this marketing communications agency.