Kesko is one of the largest retail chains in northern Europe. The business area, building and technical trade has approximately 17,000 employees. Sales take place through an extensive store network, e-commerce and digital services. K-Rauta, K-Bygg and Onninen together form Kesko Sweden, which is owned by the Finnish company Kesko.• Responsible for content creation, from idea and production to distribution and KPI report. • In my role I ensures that we create content that is true, interesting and relevant to the entire customer journey – whether it’s about awareness, SEO or engagement.• Serve as editor-in chief for editorial content in various platforms.• Responsible for organizing the editorial calendar as well as managing incoming stories from writers/contributors.• Started up Instagram @krautasverige, 13 000 followers. Developed Facebook to high level of engagement and CTR, 30 000 followers.• Initiated and published over 300 blog posts to the website. • Initiated influencer marketing / brand ambassadors, both micro influencers and major sponsorships.• Group representative in the industry organization Byggmaterialhandlarna.• Member of the editorial board of the industry magazine ByggMaterial.

About Gudrun Sjödén Design: The company was founded in 1976. The business idea is to make colourful clothes and home textiles in natural materials with an emphasis on Scandinavian design. The turnover is SEK 700 million through online sale and 22 stores.• Planning, coordinating and evaluating the marketing campaigns in digital marketing (Email Marketing, Social Media; Facebook/Instagram/You tube ads, display, SEO/SEM, blog collaborations, retargeting) and traditional channels (outdoor, print and magazines) in eleven markets. • Proven track records in digital communication (including Social Media and Content strategy). • Budgets. • Event planning. • Partnerships, charitable campaigns and PR. • International Marketing. Working with markets such as UK, US, France, The Netherlands and the Nordic countries.• Computer skills: InDesign, Photoshop, Excel, Power Point, Episerver, Google Analytics,Facebook Business Manager and Social Media Management System.

• Producing artwork for ads in newspapers and magazines. • Salesperson for home decorations. • Purchasing wallpapers and paint.• Built a digital solution for the customers to choose wallpapers on the webpage.