Maribel Castillo Email & Phone Number

San Francisco, Ca, Us

Mixing Board is a community of communications and brand marketing leaders that share knowledge with each other and organizations that can benefit from accessing members’ expertise.

San Francisco, California, Us

Served on T.Y. Lin International's Corporate Leadership Team driving strategy and execution of integrated marketing programs to support growth across the Americas, Asia Pacific, and Europe. Since 2006, global revenues have increased from $163M to $582M and grown from 1,000 employees to 3,200+.Directed global branding and communications, partnering with CEO and executive leadership on critical growth strategies, including major pursuits, strategic planning, acquisitions, reorganizations, & industry partnerships, and guided regional marketers in 65+ offices worldwide. Supported sister firms, including TMIG in Toronto, Canada, & IDEAM in Madrid, Spain.KEY ACCOMPLISHMENTS:Transformed corporate brand presence, awareness, and reach across global audiences by reimagining all communication channels (corporate communications, media relations, website, social media, publications, collateral, photography, email marketing, events).Rebranded, created, and managed industry-leading multilingual, global website (English, Chinese) and Asia Pacific regional landing pages. Website won 10 top awards for design, content, & functionality.Built and maintained relationships with key media contacts. Coverage includes The New York Times, Engineering News-Record, Civil Engineering, Science Friday, NPR, Popular Mechanics & many more.Led employee communications and talent brand. Initiatives include recruitment marketing campaigns that reduced cost and time to hire & branding/messaging for new DEI program.Created Foundations, a monthly CEO newsletter, to advance Dar Group Global Infrastructure and engage critical stakeholders (22+ digital issues). Winner of the 2021 Communicator Award.Established firm's award-winning social media presence. Generated 50,000+ followers & LinkedIn engagement rate of 8%.Oversaw award submittals. TYLI projects won a record-setting 200+ awards in 5 years, including ASCE Outstanding Civil Engineering Achievement & ACEC Grand Conceptor Awards.

Concord, California, Us

Oversaw market research, developed client relationships, and managed project pursuits for one of the largest general contractors in the U.S. Managed regional sales efforts, including marketing strategy, lead generation, capture planning, and proposal submittals, which consistently resulted in over $500M in annual revenue ($2B firm-wide).Key strategist for establishing a new technology subsidiary, including management of business development initiatives, marketing campaigns, and corporate identity programs.Served on the firm’s National Marketing Committee for Higher Education, contributing to the award of $700M in new projects.

Barangaroo, Nsw, Au

Performed market research and supervised marketing efforts to support the regional expansion of one of the world’s leading project management and construction companies. Coordinated business development activities, proposals, interviews, presentations, and marketing collateral.Established successful alliances with the Bay Area’s A/E/C community, which resulted in the acquisition of high-profile projects.Authored articles for corporate publications and managed media/public relations efforts.

Bachelor Of Arts, Government

Certification, Accelerated Marketing Leadership Program