Lead Vayner Mentors, the business consulting practice within The Sasha Group, Gary Vaynerchuk's latest company launched under the VaynerX umbrella. The Sasha group exists to educate, mentor, brand and market entrepreneurs, funded startups, and mature small to medium size businesses looking for meaningful and explosive growth.

Luminary is a New York City-based global professional education and networking platform empowering women and their allies. Founder and owner, Cate Luzio has assembled a group of professionals with experience across industries to provide feedback, guidance and support as she grows the Luminary community and business. As a the longest standing board member and a founding member of the community I have also participated in a number of events over the years including leading social media marketing workshops that are part of the Luminary Live Tour which travels to cities across the country to serve small business owners in the communities they live and work in.

Managing a team of 45 and day to day operations for VaynerMedia in Mexico City where we build and execute strategies for clients embracing a consumer centric and culturally relevant approach to building brands and growing businesses. Help to hire and train new Country Manager.

Central Queens Academy (CQA) is a tuition-free public charter school currently serving 400+ scholars in New York City’s “United Nations” district, Community School District 24 in Queens. CQA's middle school (grades 5-8) is the highest performing charter middle school in Queens. Our scholars outperform their district, city and state peers on NYS assessment exams annually. In 2021 we opened a brand new elementary school in our community and in 2022 we'll be moving all grades into our new permanent school building.

Undertakes special projects as directed by CEO and Founder Gary Vaynerchuk ; Projects focus on strategic growth opportunities and external partnerships. Collaborates with Senior Leadership on relevant projects.

Lead and manage various account teams primarily in the CPG vertical. Work with clients to align social and digital strategies with business objectives to deliver measurable business results.

• Author Que Pasa NYC Blog posts and maintain overall website integrating various forms of media with overall theme to enhance reader appeal and drive traffic• Share and generate micro-blog content for 900+ Twitter Followers and Facebook fans• Maintain relationships with other bloggers and social media influencers to share news and event information relevant to Que Pasa NYC mission

• Oversee social media campaign executions for CVS/pharmacy, CVS Beauty Club, and MinuteClinic• Review and edit listening reports across three CVS business units • Edit content calendars to ensure alignment with overarching social media strategy• Support blogger outreach efforts; Identify and determine influence of bloggers with brand-relevant sites• Developed strategic insights and acted as community manager for HSBC Business without Borders on LinkedIn• Tracked weekly channel performance for various Macy's social media presences and crafted insights and recommendations• Provided research elements for new business pitches; Identified Latino market channel expansion opportunities

• Manage client presences within media channels such as Twitter, Facebook and YouTube• Create English and Spanish language content for a variety of demographic groups• Track social media channel performance and provide clients with insights and recommendations to reach desired business objectives.• Researched and evaluated strategic and tactical campaign opportunities for Fortune 200 clients

• Research and evaluate strategic and tactical campaign opportunities for Fortune 200 clients• Create and manage clients’ presences within media channels such as Twitter, Facebook, MySpace & Blogger• Develop actionable timelines detailing benchmarks, milestones, and deliverables • Assist clients with long-term social media community management and content development

• Monitor social media conversations to measure volume, sentiment, sources, and share of voice for clients such as Dairy Queen and Volkswagen• Analyzed and interpreted display ad performance metrics and site traffic data for various ConAgra Foods Brands• Updated reports to provide insights on fluctuations and trends in campaign results as well as probable causes

Train, supervise a staff of 14 people responsible for field investigations. Monitor staff performance and quality of work, providing on-the-job training when necessary.

Help identify community groups, governmental entities and organizations that need to be educated/involved with the 2010 Census. Facilitate process to establish formal partnerships with aforementioned entities and organizations. Assist in building community awareness by giving presentations, assisting at community events such as setting-up/staffing booths at events. Attend meetings to present and distribute information to educate the community in order to motivate response and cooperation for the 2010 Census.

• Update weekly and quarterly reports using Nielsen and Star Media research tools• Assist with sales pitches and presentations• Respond to Ad Sales requests for viewership information

• Designed and initiated consumer surveys; Compiled and analyzed data to inform product development and launch decisions; Made recommendations regarding marketing strategy• Developed and executed organizational strategy for Social Media branding efforts; Identified social networking trends for target market segments in China, India, Nigeria and the Philippines• Generated competitor and market analysis focusing on product and service portfolios and fee structures

• Advised student organizations with regard to budgets, marketing, vendor contracts, and risk management for approximately 50 spring semester events• Created and implemented 10 programs for heritage and awareness months; Developed and staffed more than 30 additional departmental events

• Coordinated logistics integration for events on campus and at venues across New York City for audiences as large as 2000; Directed ad sales, budgeting, event execution, public relations, vendor relations, and venue contracts• Identified cost overruns and improved profitability of various events; Made real-time decisions to secure event success• Hired, trained, and supervised seven person student union night manager staff• Created curricula, executed marketing plan, and managed staff for leadership programs and retreats

• Selected to open and manage new apartment complex for 800 students; First apartment complex on campus; First new housing facility in 30 years• Provided crisis-intervention, counseling, academic advisement, and judicial oversight for system of 3600 residents• Orchestrated recruitment and selection process for Resident Advisor staff; Developed marketing materials and marketing plan, coordinated review of applications, planned selection weekend activities