Maribel Rivera Email & Phone Number

🗸 Spearheaded business growth by strategically aligning training and sales objectives with initiatives across 29 national media markets, boosting sales readiness programs.🗸 Drove performance optimization by providing ongoing feedback to executive leadership, enhancing the efficiency of advertising teams and sales readiness efforts.🗸 Measured and evaluated the impact and ROI of digital advertising sales readiness programs, ensuring alignment with core competencies and key business metrics.🗸 Identified and communicated emerging digital trends and market opportunities, supporting revenue growth and diversification within the advertising division.🗸 Acted as a subject matter expert and training developer for McClatchy’s digital advertising products, channels, pricing, and fulfillment guidelines.🗸 Led onboarding, training, and adoption efforts for new digital product and partnership pilots, strengthening digital performance team capabilities.🗸 Empowered advertising teams by delivering comprehensive training on HubSpot Sales Enterprise to increase operational efficiency.🗸 Provided tailored 1:1 coaching on leveraging digital solutions to meet business goals and key performance indicators (KPIs).

🗸 Accelerated market entry and success by designing and maintaining impactful training materials, presentations, talk tracks, and value propositions for the digital portfolio.🗸 Empowered sales teams with actionable insights from digital and consumer trends to enhance data-driven decision-making.🗸 Partnered with sales leadership to propel digital revenue growth, ensuring clear accountability and transparency in identifying growth drivers.🗸 Collaborated with executive leadership to strategize and drive digital revenue growth, delivering key insights into growth drivers while maintaining accountability.🗸 Engaged with sales and operations stakeholders to develop and implement a measurable client retention program.🗸 Teamed with cross-functional stakeholders to identify, evaluate, pilot, and launch new partnerships, optimizing campaign performance, efficiency, and revenue growth opportunities.

United States

🗸 Engineered and led the company-wide digital advertising fulfillment process and training programs across 29 national media markets, driving over $154 million in annual digital revenue.🗸 Developed and executed a continuous digital advertising training curriculum for over 200 cross-functional sales and fulfillment team members.🗸 Established scalable processes to enforce digital advertising best practices, aligning with marketing goals and KPIs, resulting in a 152% year-over-year revenue growth for the digital agency branch.🗸 Devised a structured approach for digital campaign reporting and execution, leveraging data-driven insights and storytelling techniques.🗸 Acted as a key stakeholder in designing a company-wide Salesforce process for large-scale project management, enhancing usability and strategic planning.🗸 Trained national client success teams managing $154 million in annual revenue on content and creative production strategies to achieve digital marketing objectives.

Miami, Fl

🗸 Led a team of 10 in managing internal digital campaigns, overseeing the execution, optimization, and reporting of digital advertising strategies for clients across the Southeast region.🗸 Managed a portfolio of over 100 clients, driving $10 million in annual digital advertising revenue.🗸 Applied 1st and 3rd party data targeting and customer segmentation to boost the effectiveness of digital campaigns.🗸 Directed national multi-solution digital marketing strategies to achieve lead generation, revenue growth, and branded content objectives.

New York City Metropolitan Area