Maribel Rivera work email
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Maribel Rivera personal email
Seasoned digital advertising professional with substantial experience in shaping high-impact marketing strategies and driving advertising success across national markets. Proven ability to lead and execute strategic initiatives that align cross-functional team readiness with business growth objectives, resulting in significant revenue enhancement and market visibility.Specializing in digital marketing, I excel in developing and implementing cohesive strategies that leverage data storytelling and advanced tools such as AI, Google, Meta, HubSpot, and Salesforce. My experience includes creating and managing compelling content, optimizing campaign performance, and providing actionable insights to guide strategic decisions.My track record includes building strong relationships with senior executives, fostering cross-functional collaboration, and delivering impactful digital advertising training programs that enhance team capabilities and drive results. I am passionate about staying ahead of digital trends, identifying new market opportunities, and driving continuous improvement in marketing practices.I am excited to apply my expertise to support your marketing objectives, contribute to your strategic vision, and help achieve your business goals. Let's connect to explore how my background and skills can contribute to your team's success.
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Director Of Sales Readiness And PerformanceMcclatchy Advertising Jan 2023 - Jul 2024🗸 Spearheaded business growth by strategically aligning training and sales objectives with initiatives across 29 national media markets, boosting sales readiness programs.🗸 Drove performance optimization by providing ongoing feedback to executive leadership, enhancing the efficiency of advertising teams and sales readiness efforts.🗸 Measured and evaluated the impact and ROI of digital advertising sales readiness programs, ensuring alignment with core competencies and key business metrics.🗸 Identified and communicated emerging digital trends and market opportunities, supporting revenue growth and diversification within the advertising division.🗸 Acted as a subject matter expert and training developer for McClatchy’s digital advertising products, channels, pricing, and fulfillment guidelines.🗸 Led onboarding, training, and adoption efforts for new digital product and partnership pilots, strengthening digital performance team capabilities.🗸 Empowered advertising teams by delivering comprehensive training on HubSpot Sales Enterprise to increase operational efficiency.🗸 Provided tailored 1:1 coaching on leveraging digital solutions to meet business goals and key performance indicators (KPIs). -
Corporate Digital StrategistMcclatchy Advertising 2021 - 2023🗸 Accelerated market entry and success by designing and maintaining impactful training materials, presentations, talk tracks, and value propositions for the digital portfolio.🗸 Empowered sales teams with actionable insights from digital and consumer trends to enhance data-driven decision-making.🗸 Partnered with sales leadership to propel digital revenue growth, ensuring clear accountability and transparency in identifying growth drivers.🗸 Collaborated with executive leadership to strategize and drive digital revenue growth, delivering key insights into growth drivers while maintaining accountability.🗸 Engaged with sales and operations stakeholders to develop and implement a measurable client retention program.🗸 Teamed with cross-functional stakeholders to identify, evaluate, pilot, and launch new partnerships, optimizing campaign performance, efficiency, and revenue growth opportunities.
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Digital Solutions TrainerMcclatchy Advertising Jan 2017 - Dec 2021United States🗸 Engineered and led the company-wide digital advertising fulfillment process and training programs across 29 national media markets, driving over $154 million in annual digital revenue.🗸 Developed and executed a continuous digital advertising training curriculum for over 200 cross-functional sales and fulfillment team members.🗸 Established scalable processes to enforce digital advertising best practices, aligning with marketing goals and KPIs, resulting in a 152% year-over-year revenue growth for the digital agency branch.🗸 Devised a structured approach for digital campaign reporting and execution, leveraging data-driven insights and storytelling techniques.🗸 Acted as a key stakeholder in designing a company-wide Salesforce process for large-scale project management, enhancing usability and strategic planning.🗸 Trained national client success teams managing $154 million in annual revenue on content and creative production strategies to achieve digital marketing objectives.
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Manager, Digital Partner Solutions & Client Success DevelopmentMiami Herald Media Co. Mar 2008 - Apr 2017Miami, Fl🗸 Led a team of 10 in managing internal digital campaigns, overseeing the execution, optimization, and reporting of digital advertising strategies for clients across the Southeast region.🗸 Managed a portfolio of over 100 clients, driving $10 million in annual digital advertising revenue.🗸 Applied 1st and 3rd party data targeting and customer segmentation to boost the effectiveness of digital campaigns.🗸 Directed national multi-solution digital marketing strategies to achieve lead generation, revenue growth, and branded content objectives. -
Advertising Account ExecutiveNew York Daily News Jun 2005 - Mar 2008New York City Metropolitan Area
Maribel Rivera Skills
Maribel Rivera Education Details
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Minor: Labor And Employment Relations
Frequently Asked Questions about Maribel Rivera
What is Maribel Rivera's role at the current company?
Maribel Rivera's current role is Digital Marketing & Communications Director | Driving Revenue Growth through Data-Driven Insights and Cross-Functional Collaboration.
What is Maribel Rivera's email address?
Maribel Rivera's email address is ml****@****ald.com
What schools did Maribel Rivera attend?
Maribel Rivera attended Rutgers, The State University Of New Jersey-New Brunswick.
What are some of Maribel Rivera's interests?
Maribel Rivera has interest in Poverty Alleviation, Children, Interactive Advertising.
What skills is Maribel Rivera known for?
Maribel Rivera has skills like Advertising, Marketing, Online Advertising, Social Media Marketing, Advertising Sales, Account Management, Media Planning, Interactive Marketing, Social Media, Interactive Advertising, Online Marketing.
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Maribel Rivera
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