I bring a strategic blend of creativity, project management, and brand storytelling to every campaign. In my role, I oversee the development and execution of comprehensive brand strategies that drive consumer engagement and elevate Silver Jeans Co.’s presence across digital, PR, and retail channels.A significant part of my day-to-day involves managing relationships with top agencies across digital, performance advertising, SEO, and PR, ensuring all efforts align seamlessly with our brand vision. I help organize impactful events that amplify our brand’s reach and foster authentic connections with our audience. I help drive the creative execution of brand photoshoots, where I ensure that every visual asset aligns with seasonal narratives and brand goals, delivering a cohesive story from planning through production.I’m particularly proud of my work in developing streamlined SOPs, including an end-to-end seasonal launch process that enhances cross-functional efficiency and improves project alignment across teams. These initiatives contribute to a stronger, more agile brand presence in the market, setting the stage for Silver Jeans Co.'s growth and continued innovation.With a passion for collaboration and results-driven strategies, I’m dedicated to further building Silver Jeans Co. as a trusted, enduring name in premium denim. Let’s connect if you’re interested in discussing branding, creative strategy, or exploring collaborative opportunities!

I managed concept to launch of creative asset development for the largest privately-owned producer of denim in North America. I oversee a team of Graphic Designers, Copywriters, and Web Developers, ensuring that all projects are delivered on-time and within budget.As part of my responsibilities, I also manage agency and vendor relationships, maintaining clear lines of communication to ensure that all stakeholders are aligned on project objectives and deliverables. Additionally, I proactively monitor upcoming projects and bring attention to any potential bottlenecks or workload issues, ensuring that our team is always prepared to deliver exceptional results.Throughout my career, I have remained dedicated to ensuring that my team is empowered to achieve their goals and deliver outstanding work. I believe that success is built on a foundation of strong relationships, clear communication, and a commitment to excellence.

Prioritized numerous unrelated tasks while managing budgets, timelines and workback schedules for clients in a wide variety of industries.Coordinated entire projects from conception through to client hand-off including scheduling and holding discovery sessions, estimating effort, quoting, creating work-back schedules, leading kick-off meetings and keeping the project on track from start to finish. Built many strong relationships with clients and colleagues and emphasized the inclusion of teamwork in day to day work.

Keep track of inventory of club supplies and place orders according to club budget.Train all new associates on paperwork and computer system procedures.Verify associate hours before forwarding to the payroll department.Membership administration and maintenance of files.Control cash management of the club including daily deposits and budget spreadsheets.Display marketing and pro-shop items.

Created props with display team for window and in-store displays. In charge of mark-downs and merchandising all sale products. Informed team members of product knowledge during staff meetings. Managed cashiering activities in areas of purchasing, returns, exchanges, and enforced store policies.Provided direct client sales and service including calling other locations for product and in-store merchandiseCreated the unimagined experience for customers by using the ANTHRO mission statement ensuring every customer leaves the store satisfied.

Arranged floor and wall product according to company directionStyled and dressed mannequins/ bust forms for displaysBoosted company sales by displaying and organizing merchandise in a creative mannerPlaced required sale, new arrival, or promotional signage as directedMaintained overall appearance of store in accordance with company standard

Moved and designed new merchandise layouts in the store Learned the Visual Merchandising codes and expectations of setting up displaysWork with managers on exploring new display set upsStyled and dressed mannequins/ bust forms for displaysPlaced required sale, new arrival, or promotional signage as directedMaintained overall appearance of store in accordance with company standard