Maricarmen Vargas Email & Phone Number

Cleveland, Oh, Us

United States

Puerto Rico

https://gravitalagency.comExecuted Digital Marketing Efforts in multiple industries:o Telecom (2y)o Retail (1y)o Manufacturing (2y)o Finance (4y)o Insurance (4y)o Law (1y)o Non-Profit (2y)o Pharmaceuticals (1y)o Ecommerce (2y)o Government entities (2y)

Puerto Rico Area

• Developed actionable dashboards for campaign, content account management teams and clients.• Aided company increase in revenue by pivoting company’s operations and value proposition.• Identified internal/external challenges and developed solutions to improve daily operations including:o Accounting - receivables, payables, client P&Lso Human Resources - PTO, performance reviews, employee efficiencyo Workload operations - eliminating department silos: content, campaign, service, programming, creativeo Client Service – client visibility: daily work, deliverables, and marketing ROIo Client Reporting - monthly/quarterly reports and KPI tracking• Work with programming team to evaluate data collection and add new data sources and metrics.

Puerto Rico Area

• Set-up and customized CRM for sales teams from finance, insurance, and service companies.• Turned our clients into promoters by exceeding expectations, delivering on time and being reliable.• Developed monthly reports, analyzed data, and presented insightful results to non-technical audience.Executed Digital Marketing Efforts in multiple industries:o Telecom (2y)o Retail (1y)o Manufacturing (2y)o Finance (4y)o Insurance (4y)o Law (1y)o Non-Profit (2y)o Pharmaceuticals (1y)o Ecommerce (2y)o Government entities (2y)

Puerto Rico Area

Puerto Rico Area

• Work with all the company’s clients (US + PR) on portfolios of cross US states concert tours (travelling when necessary), sporting events, theater events and convention center expos. • Communicate with event promoters on a daily basis to build and update events as requested, provide guidance, assistance, and ticket sales status information.• Collect, review and input complex accurate data into ticketing system, forecasting, identifying and solving event related difficulties from planning stages to live logistics• Distribute corresponding information to internal departments such as marketing, sales, accounting, box office, programming, and customer service, to ensure proper event creation and development• Supervise the planning of all event staff and coordinate live event logistics with the Box Office Manager and Team LeadersKey Highlights: ‣ Exceptional client retention rate and satisfaction due to attention to detail and professionalism handling client's needs from our introduction to the event's settlement.

Puerto Rico

‌• Closely collaborated with various customers’ advertising agencies, account executives, distributors, and marketing teams; as well as social media and video production to execute multifaceted projects‌• Organized a variety of company events and entertainments for third-party events by gathering funds; managing $2K to $60K budget; setting revenue streams; booking venues; and implementing dynamics for more than 200 to 3,000 participants‌• Maintained professionalism in dealing with live production logistics pressure, difficulties, and responsibilities‌• Managed live stream schedules and directing production media, guests, arts, camera angles, and content for 500,000 views, 15,000 concurrent viewers, and 120,000 unique viewersKey Highlights: ‣ Acquired dozens of sponsorships by developing marketing strategies, step-by-step presentations, and visual demonstrations for brand integration campaigns‣ Accomplished projects with eight accounts from diverse industries, including T-Mobile and Pepsi, as well as government entities, nonprofit organizations, and radio stations

Puerto Rico

‌• Leverage solid leadership skills in developing a 12-person team; assigning necessary duties; facilitating weekly and monthly meetings; and supervising tasks for more than 30 employees‌• Served as entertainment market and entrepreneurship resource to various television and printed media agencies‌• Held full accountability in monitoring cost and setting budget; as well as in overseeing sales, payments, and bills‌• Establish trust, transparency, and integrity by traveling, building relationships, networking, identifying opportunities, and acquiring recommendations and referralsKey Highlights: ‣ Founded and further developed the eSports industry in Puerto Rico which helped numerous people to be educated through multiple media outlets interview, marketing industry networking, and advertisements‣ Drove $500K increase to local economy based on Puerto Rico tourism company’s formula‣ Conceptualized, identified market, validated business model, and grew business from one-woman operation to a nationally recognized company with volunteers, staff, and various high-profile clients, partners, and brands