Established criteria and analyzed thousands of data points to remove outdated and irrelevant assets in our TechValidate content library reducing the total number of assets by 75%; made it easier and faster for sales to find the most relevant and high-quality content around customer feedback.Developed and implemented standard operating procedures around the internal use of Google calendar for marketing and sales increasing visibility and communication of upcoming marketing efforts across… Show more Established criteria and analyzed thousands of data points to remove outdated and irrelevant assets in our TechValidate content library reducing the total number of assets by 75%; made it easier and faster for sales to find the most relevant and high-quality content around customer feedback.Developed and implemented standard operating procedures around the internal use of Google calendar for marketing and sales increasing visibility and communication of upcoming marketing efforts across the company and decreasing missed opportunities, duplicative work, and time spent in meetings.Researched and summarized methodologies and best practices for market sizing analysis in the B2B space allowing the product marketing team to better identify true growth opportunities. Show less

Secured earned media opportunities and coverage for clients in top-tier outlets by building media lists, writing and distributing press releases, and pitching hundreds of relevant media contacts.Implemented messaging and marketing strategies for B2B and B2C tech start-up clients leading to an increase in media coverage opportunities.Conducted market research by creating surveys; analyzed results and utilized data in pitch efforts.

Led a cross-functional team through department rebranding initiative yielding brand consistency across print and digital materials for both internal and external purposes.Established processes for this new role over a 12 month period in order to manage external contacts, marketing efforts, events, inventory, and metrics which created a more efficient workflow and allowed for decision making based on data analysis.Launched marketing campaigns using web banners, social media… Show more Led a cross-functional team through department rebranding initiative yielding brand consistency across print and digital materials for both internal and external purposes.Established processes for this new role over a 12 month period in order to manage external contacts, marketing efforts, events, inventory, and metrics which created a more efficient workflow and allowed for decision making based on data analysis.Launched marketing campaigns using web banners, social media, printed media, and paid advertisements to promote programs resulting in 100% increase in overall web traffic over previous quarter and an increase in followers on all social media channels.Coordinated department presence at over 50 events including several hosted information sessions generating increased brand awareness in the local community. Show less

Redesigned marketing materials and represented department at 20+ community events. Provided input on UX and web design to Marketing Director and Web Developer for website redesign.

Provided freelance graphic design services for small businesses and individuals.

Assisted the Art Director with projects including editorial layouts, logo & ad design, web posts & artwork, event calendar updates, marketing & newsletters, social media upkeep, and photo shoots.