With 27+ years of experience, I am a seasoned executive specializing in leading high-performing teams to create and optimize omnichannel marketing communications. My expertise includes strategic resource development initiatives aimed at driving growth and ensuring long-term organizational sustainability. I excel in digital marketing, analytics, marketing automation, creative direction, and team management, among other areas. As a recognized thought leader, I contribute articles to national publications and actively participate in industry events as a speaker, panelist, and moderator.Expertise:Omni-Channel Marketing StrategistKPIs & Data-Driven Performance & Conversion Tracking Digital Marketing & Analytics Marketing Automation & Innovation Social Media PlanningCreative Direction & Team Management Brand & Business PositioningPublic & Media RelationsCrisis CommunicationsInternal Communications & Staff EngagementResource Development & PartnershipsLarge-Scale Team Assembly: Hiring, Coaching & Training C-Suite & Board Relations Mergers & AcquisitionsStakeholder Relationships & Negotiating Skills Leadership:USF Muma College of Business Digital Marketing Program Advisory BoardSubject Matter Expert & Contributor to National Publications and Blogs.Thought Leader: Panelist & Presenter at Local, Regional & National EventsPodcast Guest & ContributorAdWeek Executive Mentor ProgramThe Mom Project Rally MentorAffiliations:Association of National Advertisers CMO CollaborativePublic Relations Society of America Health AcademySelect Creative Awards:Platinum Hermes Creative Award for CMO LeadershipPlatinum MarCom Award for Marketing LeadershipeHealthcare Leadership AwardGraphic Design USA Magazine In-House Design Award for Art Direction Graphic Design USA Magazine Health + Wellness Design Award for Art Direction Web Marketing Association WebAward for Outstanding Achievement "Best Intranet"PRSA Pepperpot Award for Internal Communications (multi-year winner)
Listed skills include Fundraising, Nonprofits, Public Relations, Grant Writing, and 36 others.