Chief Marketing & Development Officer
CurrentNew Jersey’s premier integrated healthcare organization with 1000 employees across 56 locations, providing 100+ innovative prevention, treatment and wellness programs.Serving as the chief innovator in the development and implementation of leading-edge, omni-channel marketing and communication strategies. Providing vision and direction for all digital communications, print, advertising, key messaging, storytelling and brand experience. Responsible for establishing new partnerships and advancing resource development opportunities to drive growth and innovation.Select Accomplishments:-Initiated and led a smart and strategic rebrand to position the organization as an industry leader.-Developed brand architecture hierarchy to better unify multiple organizational brands and moved the organization to a centralized marketing structure to ensure consistent branding across all channels.-Increased web traffic by over 65%, content visibility by 72% and more than doubled social media engagement.-Pivoted during Covid-19 crisis to lead the creation of over 200 Covid-related deliverables, including 21 blogs providing support and guidance to the community which increased web traffic by over 110% -Unified organizational culture by implementing a critical internal communications plan and launched a new, employee-friendly mobile app. Staff engagement tripled within 3 months of launch. -Implemented content marketing and thought leadership strategies to increase the profile of the organization and the leadership team.-Proposed, planned and executed Acenda’s marketing and development technology platform transformation to better automate and personalize all marketing and development functions, specifically applying technical knowledge to lead full-cycle transition to Salesforce CRM and an improved marketing tech stack.