Nineteen years ago, I chose International Relations as my career path with the aim of changing the world, but working at the UN, I discovered that changing the world is about changing people's lives. So, I went to the classroom. While teaching English, I realized that delivering content is not enough; the student's experience and journey need to make sense. It’s about the student, not the school, the content, or the teacher. When I understood the student as a client and that not all marketing is about buying or selling, a new world opened up. After two years of teaching, I began working in educational marketing alongside my roles as a teacher and coordinator.In the last 12 years, I fully embraced marketing, especially Primal Branding. I specialized in digital influence, content, and strategy, and worked with over 25 accounts, creating and structuring 15,000+ designs and 9,000+ texts – from emails to VSLs, sales pages, e-books, and captions, not to mention the services designed, projects developed, and various customer journeys mapped.Along this path, I discovered myself as a strategist, managing everything from client relationships, identifying needs, and creating communities to developing and launching new products and post-sales. I actively participated in the creation of graphic materials, planned and implemented campaigns to improve performance and return on actions, always fostering creativity and innovation within the team, encouraging the pursuit of new strategies and approaches. I developed personalized content that expanded our clients' presence and recognition in the market, supervised and managed not only the online presence but also the creation of engaged communities.I have always believed in the power of shared knowledge, and that's why I developed 39 new courses and workshops of my own and 45 digital products that reached over 3,000 people, increasing my love for seeing transformations in people's lives. I developed courses, taught classes, and conducted team training, with a special focus on brand positioning, primal branding, product design, customer journey, and experience.I firmly believe that honest marketing exists and that it is a powerful force in building transformative experiences. Not all marketing needs to be extravagant, nor does it need to turn the marketer into a new guru with expensive courses and promises of quick enrichment – often only for themselves. Marketing is also and primarily about people, not just products. Marketing is about you, even if you can’t see it that clearly.