Maridal Kumar Email & Phone Number

Increasing sales of e-commerce business by Keyword research, analytics and SEOCreating and optimizing highly converting content for e-commerce clients● Expert in generating insightful analysis, building complex and extensive dashboards, generating Market-Gap analysis, crafting go-to-market strategies and decision matrix, leading product launches, and driving customer acquisition and CRM dashboards. ● Skilled in creating analytics leads, developing sales funnel insights, customer acquisition strategy dashboards and analytics and helping improve digital marketing plans by providing deep insights and analysis to marketing and product development teams. ● Proficient in fostering B2B lead generation and practicing lean startup principles in SaaS environments and analyzing and executing GTM (go-to-market) plans ● Expert in leveraging machine learning and automation for customer insight generation and formulating curated stories based on facts and relatable data for each customer group in their buying journey, helping create pricing strategies and focusing on maximizing LTV for products and services offerings by providing clear and actionable insights● Key contributor in transforming the market into one of the top 5 performing using Data based insights and turning lessons learned into embedded automations and dashboards creating sticky revenue streams for years to come

Seattle, Washington, United States

Designed and developed interactive dashboards and reports using Tableau andPower BI to track key performance metrics and inform business decisions acrossvarious departments, including e-commerce, digital marketing, and contentmarketingUtilized SQL and other data analysis languages to extract and manipulate largedatasets from various sources, including e-commerce platforms, web analyticstools, and social media APIsApplied statistical analysis and data modeling techniques to identify trends andpatterns in data, and used insights to inform SEO strategies and optimize websiteand social media contentCollaborated with cross-functional teams to identify business needs and translatethem into data analysis projects, resulting in increased efficiency and profitabilityUsed Alteryx Designer, Tableau Prep, and other ETL tools to extract, transform,and load data from multiple sources, ensuring data integrity and accuracyTrained and mentored junior team members in data analysis and visualizationtechniques, resulting in improved team productivityCreated visually appealing and informative dashboards that effectivelycommunicated complex data insights to non-technical stakeholders, resulting inincreased buy-in and adoption of data-driven decision makingStayed up-to-date with the latest trends and best practices in data analysis andvisualization, and constantly sought out opportunities to improve processes andtoolsLed and managed data analysis projects from start to finish, including projectplanning, resource allocation, and budget management, resulting in successfuldelivery of high-impact projects on time and within budget