Marie Bertagna Email & Phone Number

London, Gb

London, England, United Kingdom

Working from Home

Marketing:• Sales and market performance analysis (SMMT data extraction & analysis)• Communication support management (brochures, leaflets and websites)• Competitor analysis, product and price positioning studies• Studies on UK green car competitors, biofuels and legislation (congestion charge, road tax band evolution)• Car-swap coordinator between Renault and competitors• Creative Agency management• Deputise for Product/Brand Manager when requiredKeys… Show more Marketing:• Sales and market performance analysis (SMMT data extraction & analysis)• Communication support management (brochures, leaflets and websites)• Competitor analysis, product and price positioning studies• Studies on UK green car competitors, biofuels and legislation (congestion charge, road tax band evolution)• Car-swap coordinator between Renault and competitors• Creative Agency management• Deputise for Product/Brand Manager when requiredKeys achievements:• Assisted in the implementation of the new eco2 campaign in the UK• Co-ordination of the Renault UK eco2 working group across departments• Creation of eco2 communication tools to employees, dealers and customers (leaflets, merchandising, POS and website), liaising with creative agency to create the tools. Show less

Marketing: Assisted in creation of marketing plansPromotion: Promotion Plan• Analysis of former promotions performance (based on Esis reports)• Devised offers (target definition and promotion mechanism)• Implemented a monthly promotional plan for the coming year• Updating & reporting on the marketing budget status• Co-coordinated the on-line promotions and mailing campaigns: liaised with creative agencyPress and Public Relations:• Press releases•… Show more Marketing: Assisted in creation of marketing plansPromotion: Promotion Plan• Analysis of former promotions performance (based on Esis reports)• Devised offers (target definition and promotion mechanism)• Implemented a monthly promotional plan for the coming year• Updating & reporting on the marketing budget status• Co-coordinated the on-line promotions and mailing campaigns: liaised with creative agencyPress and Public Relations:• Press releases• Liaison with the PR agency (Synergy) to organise journalist trips to selected villages• Managing the picture bank librarySponsorship:• Organised sponsorships and created contracts• On-going management of sponsorship & resultsKey achievements:• Organised sponsorship with: 1) Teenage Cancer Trust for the Frank Lampard event; 2) the JCCFB Annual Ball(Jeune Chambre de Commerce Franco-Britannique)• Created promotions for the September/October tactical offers• Creation of the summer 2006 preview brochure. Show less

Brand management on “1.2.3 Blue”:• Conducted market review and competitor’s analysis, recommendations• Analysed store performance analysis and defined the sales conversion rate per storeTrade marketing: Reporting to the Trading Chief Executive:• Co-coordinated sales and performance reporting by Area;• Interfaced with the 200 stores• Organised and implemented motivational challenges• Participated in special events: i.e. organisation of fashion… Show more Brand management on “1.2.3 Blue”:• Conducted market review and competitor’s analysis, recommendations• Analysed store performance analysis and defined the sales conversion rate per storeTrade marketing: Reporting to the Trading Chief Executive:• Co-coordinated sales and performance reporting by Area;• Interfaced with the 200 stores• Organised and implemented motivational challenges• Participated in special events: i.e. organisation of fashion showsMerchandising:• Monthly creation & revision of store layouts to ensure maximum impact of new ranges• Participated in the re-furbishment of several stores• Assisted in new store openings & launches• Creation of merchandising book to ensure the 1.2.3 visual identityKey achievements:• Define & organize sales challenges for regional management teams and salespeople• Setting the sales conversion rates to boost sales• Organization of a fashion show to present the summer 2004 collection Show less