As an executive committee members, responsible for optimising rentability as well as brand attractivity trough correct category management and sales strategy.• Defining the product range to reach business efficiency:o Category mix switch from low margin range to high margin specialized products (+3pts mg)o Negotiation of new commercial conditions to enhance the cash flow of the company• Managing the product strategy of the brand to push international expansion o Changing the brand DNA to reach a wider target of clients o Heading the project for new EMEA and LATAM markets (+20 stores in Dubai) o Coordinating the cross-division committee for new market opening o Overseeing the global sales targets and strategies• Leading the new sourcing and supply chain strategy to help the company profitability in a complex logistic environment:o Sourcing mix switch from full Asian portfolio to partly local suppliers’ portfolioo Negotiating contracts with forwarders o Focusing on logistics and supply cost savings to reach business efficiency• Report to CEO Iberia and as a member of the executive committee: o Reporting weekly to the board• Leading a team of 18 people from different departments such as purchasing, supply,design, demand planning and logistics:o Implementing new team structure to foster talent development

- PRODUCT MANAGEMENT: Responsible for the definition of the product assortments and pricing strategie of 2 sections : Decoration and Small furniture. In charge of the trend setting for Conforama Iberica - PURCHASE : Sourcing in Europe and China , negociation pricing and comercial conditions with suppliers- MERCHANDISING : Design of the retail merchandising of those 2 sections- MANAGEMENT : Team of assistants and Junior

PURCHASE : Defined product assortments and designed pricing strategies achieving a 50%-growth over 2 years and reaching 6 M€ of annual turnover MANAGEMENT : Developed and led a 4-member team: 2 buyers, 1 junior buyer and 1 admin member COMMERCIAL : Built strong relationships with suppliers, negotiated contract arrangements and objectives, run both market & buy-in analyses ensuring sales follow-up SOURCING : Supplied benchmarks and attended trade fairs to build a 400-supplier global portfolio NEW OPPORTUNITIES : Identified new channels for growth, designed their specific commercial strategies and sourced suppliers in accordance E MERCHANDISING : Optimized selection through visual merchandising conducting 480 campaigns / year LOGISTIC : Carried benchmarks and adapted warehouse with bulky items new requirements RETAIL : Developed a specific product portfolio dedicated to Bazarchic’s retail stores, ensured stock management

SOURCING : Built a 500-supplier portfolio E-COMMERCE : Managed web marketing and ensured correct campaign executions from the web designer team PURCHASE : Negotiated prices and contract arrangements, run market analyses supporting sales follow up BUSINESS DEVELOPMENT : Supported the growth of the newly launched Westwing startup in the French market

PURCHASE : Negotiated prices, quantities and delivery time-scales with suppliers MANAGEMENT : Led a 4-member team: 2 command handlers and 2 designers PRODUCT DEVELOPMENT : Designed the full assortment for “Bijoux Lafayette” product line MARKETING : Set up the commercial policies and advantages dedicated to Asian customers

PRODUCT DEVELOPMENT : Run a study for the US market and developed a new range of products in accordance ORDER : Managed the product orders for both retail and broker clients COMMERCIAL : Managed the relationship with raw materials suppliers from South America

PURCHASE : Defined the 2009 Winter collection together with the senior buyer CATALOGUE MANAGEMENT : Organized the shooting of the samples and followed up the catalogue design