Contribute to the broader strategic direction of the Belgian Opco by creating channel development plans for both retail & out-of-home channels.Enhance the presence and performance of strong brands such as Cecemel and Campina, as well as local jewel brands Fristi and Nutroma within the market; by focusing on distribution, pricing, promotion, shelf positioning and shelf share.Collaborate with customers on joint business planning and category management initiatives, with the… Show more Contribute to the broader strategic direction of the Belgian Opco by creating channel development plans for both retail & out-of-home channels.Enhance the presence and performance of strong brands such as Cecemel and Campina, as well as local jewel brands Fristi and Nutroma within the market; by focusing on distribution, pricing, promotion, shelf positioning and shelf share.Collaborate with customers on joint business planning and category management initiatives, with the objective to grow both branded and private label business.Determine the most optimal go-to-market-strategies and tactical activities on how to successfully launch new products into the Belgium market, ensuring optimal market penetration and sales growth.Lead, mentor, and develop the CCD team by providing the necessary education, guidance, and support to enhance their skills and performance.Having end responsibility in day-to-day commercial tasks such as customer’s business reviews, performance tracking, promotional plan & execution and brand activation. Show less

Develop and implement a shopper-based category vision. Bring the collaboration with retailers to a higher strategic level. Responsible for shopper/trade plans Belgium.

Our retail field team has the mission to influence retailers and shoppers in their decision making process and inspire them into purchasing Imperial branded products. With an ambitious mindset, a strong relationship-building-attitude and the right tools; we are responsible for bringing extra sales to the company; by focusing on distribution, on top activation and shelving.

- Manage TOP 3 Retail Customer for processed meat & veggie cat- Negotiate yearly contracts- Set up strategic customer plans- Establish promo plans- Analyse sales data- Build strong partnerships

- Implementatie, coördinatie en uitvoering van nationale B2C-evenementen gericht op specifieke doelgroepen: Ladies at the Movies, Kids at the movies, Studenten, enz. - Opstellen nieuwsbrieven- Organisatie van de Kinepolis Student Film Quiz- Prospectie naar nieuwe partners