Marie Corcoran Email & Phone Number

St Paul, Mn, Us

Lead global brand strategy and integrated marketing communications for Scotch-Brite, Scotchgard and Thinsulate brands.Oversee all paid, owned and earned creative and media leading relationships with multiple creative, media and PR agencies.Developed Brand's Sustainability vision, product innovations and activation plans.Challenge the status quo and provide consumer obsessed, digital first, fresh, strategic, breakthrough ideas to modernize the brand territory. Collaborate with all regions to bring to life global vision with locally relevant execution in EMEA, APAC, LATAM and US/Canada.Manage multi-million dollar AdMerch budget.Scotch-Brite is a $1B Brand in 2021.

Led consumer-first, digital-first campaign development for key heroes, new product launches, gifting moments and CSR initiatives. Crafted briefs that supported business objectives. Developed robust toolkits for regions to activate locally. Partnered with cross functional teams to ensure executional excellence.  Led Invati Advanced, a key hero for Aveda in the volumizing/hair loss category.o Grew brand from $40M to $57M, + 40% in FY21; pivoted to 40% MOB online.Created five 360 campaigns with consumer first, digital first content and activation plans, including social and artist AGC content across all platforms – Instagram, Pinterest, Youtube, Facebook, and Tiktok.o Exceeded KPIs – website clicks, ER, video views, new followers.  Led annual Earth Month campaign, a 40-day plan with product promotions, a virtual Run/Walk, 100% sales donation, Loyalty points donations, Artist contests, sustainability ambassadors.o Raised over $2M for charity: water in a Covid recovery year when many salons and stores were still closed, providing clean water to 35K people. EMV 272M impressions.  Developed 360 campaigns for gifting/regional moments – Valentine’s/Mother’s/Father’s Day, Diwali, Ramadan, EID, Holi, Chinese/Lunar New Year. Managed skincare; launched high performance vegan Serums and Gel Crème with 360 campaign - digital, VM, sample kits, social, aveda.com with $20M projected sales. Optimized aveda.com SPP to maximize conversion.CSR launches: Aveda Full Circle Takeback Program in UK/EMEA. Naming, positioning, landing page, email, paid social, VM.  Carbon Offsets Program in NA/EMEA. Landing page, on-site banners, emails and organic social. Time spent on-site +199%; conversion +107%; won Elle Green Star Award. Blockchain pilot ensuring transparency for consumers and fair wages for farmers. Website, on-site banners, VM, social, and PR. Created sustainability icons, mission video, CSR claims library, and working to secure B corp, vegan.org and Leaping Bunny.

Minneapolis, Mn, Us

Part of core leadership team driving forward growth, culture and vision for the agencyManage senior client relationships for all AOR and project-based businesses across a wide range of industries including Victra, Verizon’s largest authorized retailer (1500 stores), National Veterinary Associates, Hewlett Packard Enterprises, Charter Communications, St. Jude Children’s Research Hospital, Mall of America, Charter Communications, Best BuyProjects include brand design and positioning, print, video, sales collateral, in-store tactics, digital (display, email, native, social), experiential, environmental design, retail design and trade/acquisition marketingOversee account management, project management, finance and HR; develop career growth plans and closely nurture each individual’s path with mentorship and guidancePromoted to lead new business development and oversee agency operations - including moving officesSuccessfully pitched and won Aruba Tourism Authority global branding assignment with global consultant AAR Partners/NYC and Revlon experiential branding assignmentThrive in an entrepreneurial, fast-paced, nimble and collaborative environment

Minneapolis, Mn, Us

Minneapolis, Mn, Us

Managed agency’s 2nd largest account, Cox Communications, the nation’s 3rd largest telecommunications company Developed holistic campaigns for Contour cable, Gigablast internet and Panoramic WiFi including print, OOH, brand identity, style guidelines & toolkits, Discover Cox App, interactive digital experiences, collateral, and event activationsPartnered with CEO on strategic new business initiativesManaged, mentored and motivated account team of 13 direct reportsAppointed to agency’s leadership council, The Advisory Board - June 2016Promoted from Account Director to VP, Group Account Director - Sept 2016

New York, Ny, Us

Lead professional development, philanthropy, mentoring, and networking events to attract and retain top female talent. Create 6 events annually with 200+ attendees. Panelist for L'Oreal D&I Headliner Series "Men, Women and the Workplace"

New York, Ny, Us

Client: Maybelline New YorkManage #1 global cosmetics brand for the US and Asia marketsDevelop integrated communications programs for all new product launches including TV, print, digital content, POS, Promotions, PR, Events and Integrations, naming and packaging; US media spend is $180M. 20+ US launches per year. 50+ Asia launches per year.Successful New Product Launches: o Real Impact by Great Lash targeting millenials with highly relevant and authentic content via a mobile campaign that engaged consumers and motivated purchaseo Color Sensational Lipcolor, ignited the central lipstick category. Support included TV, print, and webisodes written/directed by Sex & The City creator, Candace Bushnell. AME Finalist 2009o Eye Studio premium shadow/liners. Shadows +45% and became #1 in mass. Built interactive microsite. 250K unique visits; 3.5M page views; average time spent = 8 minutes. AME Finalist 2010Manage US Fashion Week sponsorship including Color Studio and Fashion's Night Out Events, Youtube’s Live from the RunwayOversee global TV, print, IMC shoots; Shot in Mumbai, Bangkok, Guangzhou, Shanghai, Singapore, and Sydney Qual/Quan testing: Consumer Product Testing, MSW, Nielsen IAG, Consumer Focus GroupsManage and mentor team of 13Promoted to Managing Partner January 2012. Promoted to Partner June 2007. L’Oreal USA, 2011 - 2013Created a philanthropic program, forgirlsinscience.org, to encourage girls, 13-18, to pursue studies and careers in STEM. Essie Nail Polish, 2010 – presentLaunched new global campaign via print, digital and OOHBecame #1 nail polish. Reached record share of 11.6%, more than double closest competitorGoody Hair Accessories, 2009 – 2011Launched new brand position, elevating Goody brand image via national TV, Print, and Digital campaignAME and Effie finalist for Goody Simple Styles campaign, 2010L’Oreal Professionnel Hair Color, 2009 – 2011Launched INOA, non-ammonia permanent hair color, sold only in A level salons

Managed B2B and Corporate advertising campaigns for Honeywell InternationalLed extensive qualitative and quantitative research with customers, employees, investors, portfolio managers and business decision makersLaunched corporate positioning and Brand ID guidelines and toolkit around the world; created corporate print and TV campaign; managed product-specific trade advertising for Aerospace, Chemicals, and Plastics divisions

Significant Accomplishments and ResponsibilitiesFounding partner of agencyKey accounts: Lexmark International, a $25M account and Panasonic Corporate, a $10M account, Carpet One, the nation’s largest flooring retailer, a $20M accountDeveloped new business program; initiated prospecting campaignKey contact with partner agencies, consultants, prospects and pressLed development of agency’s strategic positioning and planning process Brand Curating TMCo-managed agency financesStructured, recruited and trained agency team Liz Claiborne Flooring/Carpet OneCreated co-branded program to launch Liz Claiborne Flooring through Carpet One, the nation’s largest flooring retailerIntroduced product line to women homeowners 25-54, with national television, magazine (BH&G, Country Living, House Beautiful), newspaper, direct mail, web, collateral, in-store merchandising, and promotions; supported 1000 retailers in local markets . Was Carpet One’s most successful product launch in its 20-year historyVincent Van Gogh VodkaPositioned VVG as the premium-flavored vodka alternative for women versus the male-targeted Grey Goose and Ketel One; Created premium, sophisticated look and feel in print and outdoorPfizer New Product Development – Lubriderm Skin Renewal anti-aging skin crèmesConducted extensive testing with women 18-64 to uncover insights into the emotional psyche of aging and beauty regimensCadbury Adams New Product Development – Dentyne TangoCreated positioning, naming concepts and packaging for new Dentyne Ice fruit-flavored line extension targeting women

Significant Accomplishments and ResponsibilitiesTeamed with Executive Creative Director to manage agency's largest worldwide account, Lexmark International, Inc.Doubled agency's income on the Lexmark account from $1M to $2M in one year Promoted from Intern to Account Supervisor in less than 2 years, a record in the agency’s 60-year history Burke Rehabilitation HospitalDeveloped an effective radio and print campaign that won over a dozen awards in NY Festivals, Globals, and Healthcare Advertising competitions and led to an increase in hospital admissions by 30%Lexmark International, Inc.Managed corporate, consumer and B-2-B branding and advertising program in over 30 countries around the world for five years; the most successful and longest running branding program in Lexmark’s historyEfforts increased awareness, captured market share and elevated Lexmark from the #4 printer company to the #2 printer company, behind HPPanasonic CorporateExecuted global brand identity program, “ideas for life”. Created campaigns for Cell phones, Plasma TV and Toughbook laptopsReckitt BenckiserAssisted with television and print advertising, packaging, positioning statements and concepts for French's Mustard, French's French Fried Onions, Frank's RedHot Sauce, Worcestershire Sauce, and new productsEast Coast Energy CouncilCreated a television, radio, print, and outdoor campaign to reduce the conversion of oil heat users to gas heat