Network Group is a vibrant community of ambitious Managed Service Providers (MSPs), IT Resellers and Retailers. As Head of Marketing a key part of my role is to bring our Members and preferred Partners together, to help one another and their respective businesses grow and improve. This is predominantly achieved through the delivery of exceptional events for our community.Key Responsibilities include:- Develop and coordinate the execution of Network Group’s strategic marketing plans and annual events program aimed at positioning the Group as the UK’s leading technology community for MSPs- Own and manage a calendar of quarterly events including venue search and liaison, barter negotiations, event/curriculum design, speaker briefing etc- Work with Vendor and Distribution Partners to identify the right opportunities to engage and activate thereafter- Development of a communications plan and relevant campaigns covering PR, web design, social strategies, video and direct mail to support the Group’s recruitment activities

Providing marketing consultancy & support for a broad variety of start-up businesses and SME's. Creation & execution of strategic marketing plans that align to core business objectives. Focus on filling the sales funnel & winning new business. Services include:- Creation & execution of commercially-grounded marketing plans- Tactical Campaigns- Lead Generation/Social Prospecting- PR Engagement- Brand Identity/Awareness- Social Media Management- Consultancy/ad-hoc brainstorming to solve business issues- Business plan support...and more!Open to freelance & contract opportunities that allow me to balance my existing, independent client work with short-term contracts/ad-hoc project work.

Responsible for the development and delivery of an exciting & diverse challenge events portfolio for Action Duchenne. Management of both key challenge events and bespoke events to deliver maximum value & income. Delivering excellent levels of stewardship and supporter care, to ensure participants raise as much as possible & that long-term charity wide engagement is maximised. Key deliverables include:- Refreshing the event calendar for the FY to ensure broad appeal to existing & potential fundraisers with the addition of multi-discipline events, all-ability events & high profile events- Develop & execute a marketing plan for each event to ensure recruitment/income targets are achieved - Creation of inspiring content to attract people to our events via online communications & social platforms- Creating & delivering exceptional stewardship & participant correspondence to ensure the supporter journey is best-in-class, that fundraising milestones are achieved & that participant retention is high- Working collaboratively with Community & Corporate Fundraisers to maximise fundraising opportunities, secure new income streams & gain share-of-mind within the community- Building supplier relationships, spotting opportunities & running with them & ensuring that long-lasting, genuinely profitable charity-supplier relationships are maintained

Part of the Commercial Surface team, my role is to identify, nurture & develop target Apple compete partners to showcase the opportunity to build net-new business with Surface devices. I was challenged to come up with a new communications approach to position the Surface opportunity to an audience ‘wedded’ to Apple who had been reluctant to engage with Surface/Microsoft in the past. Key responsibilities include:Partner Recruitment - Identify top 20 Apple authorised partners - Create awareness & engagement with prospective partners, through the creation & implementation of standout marketing tactics - via ecomms, social prospecting, direct mail & events- Meet with partners, land value proposition & market opportunity, & successfully onboard partners who demonstrate an appetite to generate incremental Surface revenue- Create & seed compelling assets to continuously increase reach & visibility amongst this diverse set of partners & develop a pipeline of prospective partners for follow-up- Understand & educate the wider Surface team & business group on insights/market intelligence on Apple partners, tactics & feedback Partner Management- Influence key partners business strategy/planning - Work with each partner to build an understanding of the Surface value proposition & the wider Microsoft ecosystem- Jointly build sales & marketing plans with key partners to help them grow their Surface revenue - Ensure partner readiness through an enablement plan that delivers education, support, product & marketing content and tools that will motivate and encourage first transaction- Ongoing nurture activity to resellers to make Surface products relevant through engagement and proof points to increase transactions- Lock-in & loyalty campaigns to create advocacy & Surface fans

Working with Heads of Category and Business Managers to develop, present, implement and report on marketing campaigns that support category management commercial objectives. Creative and profitable management of vendor marketing funds up to £600k annually, with responsibility for delivering an agreed gross marketing revenue figure.Campaign Development:-- Apply the commercial objectives specified by business managers to produce quarterly marketing plans for the category to support.- Agree budget, timescales and campaign focus and reporting requirements Campaign Management and Administration:-- Produce Marketing plans and present to Business Managers and vendors as required- Implement campaign through internal departments, processes and external suppliers- Co-ordinate copy requirements with business manager / vendor- Agree product offer / bundle / stock requirements with business management- Execute marcoms by vendor/campaign as applicable- Ensure project budgets are kept up to date and achieve NMR requirements- Report statistics and ROI for each activity to relevant business manager or category- Provide proof of activity where required for billing by the marketing accounts teamVendor Relationships:-- Establish strong relationships with vendors in order to assist selling of category programmes where necessary and assist copy requirements - Investigate and identify opportunities for incremental marketing funds and work with relevant business manager to develop these opportunities and present to vendors.

Managing a portfolio of IT products with the objective of increasing their market share through the creation and implementation of marketing strategies to maximise sales and achieve targets. Working closely with Sales & Marketing the principal elements of my role include: -• Managing the Vendor Relationship - Identifying core business and direction- Building relationships with key staff within the vendor • Developing the Account - Producing quarterly marketing plans that support the commercial objectives agreed- Agree budgets, time scales and campaign focus• Purchasing - Analysis of sales history to place orders that fulfil business needs- Life cycle management, forecasting pricing strategies, excess and obsolete stock management• Budget Management - Maintenance of up-to-date budgets to include timely invoicing and reporting an accurate picture of profit for company- Optimise potential for profit improvement

Duties as above but with a lower level of budgetary accountability within the job role

Duties as above but with a lower level of competency & budgetary accountability within the job role

As an Account Manager in the Motivation Division I was responsible for the planning, budgeting and execution of all client direct marketing activities. Reporting to the Account Director my work involved client liaison, performance measurement and reporting, co-ordinating staff and mailings and when necessary, sourcing and negotiating with buyers for client merchandise.I was also responsible for producing client brochures and all other aspects of programme launch communication. This included the production of creative copy, and co-ordinating design and print. My strengths in this role included excellent customer service, attention to detail and the ability to manage numerous campaigns with multiple components and of varying sizes.My experience was gained whilst working with a number of clients from the automotive industry, the financial arena and the IT sector. I managed a team of two staff and nine accounts with a cumulative annual turnover of £1.4 million.

Leading to a period of ‘acting Account Manager’ from October 1998 - June 1999, my duties as an Account Executive involved supporting a team in delivering the activities outlined above.

As an Account Administrator I was responsible for the day-to-day management of five accounts.In addition to the above duties I was also responsible for providing secretarial support to the Head of Motivation Operations. As well as collating departmental holidays and training requests my main responsibility was the production of a monthly departmental newsletter which communicated various issues including company-wide performance to date, quality measures and training information. I endeavoured to make this as enjoyable to read as possible, whilst still communicating the relevant issues.