As an independent art director with over 15 years of experience in design and a passion for visual creation, I navigate between the print and digital realms, always driven by the desire to transform ideas into impactful images. Since October 2023, I have been dedicated to freelancing, which allows me to explore a wide range of projects and collaborations while staying true to my artistic vision.Over the years, I have had the privilege of working with brands such as METRO, Jardiland, Interflora, and Danone. Each project represents a new opportunity for me to explore a different universe, whether it’s designing a strong visual identity, imagining communication campaigns, or creating creative materials (print, POS, advertising campaigns). I enjoy bringing brands to life through unique graphic concepts that captivate and tell a story.My career has allowed me to experience various aspects of design, from branding to publishing, including promotion and activation. I place great importance on details, whether it’s creating a logo, developing a visual identity guide, or designing event materials. For me, every visual element must have meaning and reflect the unique identity of a brand.What I enjoy most about my work is the creative freedom that freelancing offers me. I love collaborating with diverse clients and providing them with tailor-made solutions that combine boldness and coherence. My approach is primarily intuitive and sensitive, always guided by the desire to create visuals that stand out and provoke thought.I am proficient in traditional graphic design tools such as InDesign, Photoshop, and Illustrator, and I am always looking for new ways to enrich my work. My goal is to create timeless visuals that convey a powerful message while remaining elegant and impactful.My approach to art direction is deeply human and creative. I believe in the power of a beautiful image and its potential to convey messages that resonate and engage. For every project, big or small, I like to combine creativity, precision, and a keen sense of aesthetics to make the brands I work with shine.