• Prioritize and lead ability adoption for performance marketing capabilities across KBNA to ensure people, process, and technology are aligned for optimal success and efficiency. • Developed and executed a CRM roadmap to scale personalization and targeting/segmentation across the entire customer lifecyle from acquisition to retention and churn. • Drives process innovation and improvements to increase speed to market, reduce manual intervention and ensure execution excellence.• Ensure all Email/Mobile/CRM data needs are met, working with cross-functional partners.

• Recently lead the migration and implementation of a new Email Service Provider.• Manage all retention marketing including email, lifecycle, and trigger campaigns and ensure successful execution of brand strategy and vision.• Develop an overarching email strategy to support marketing team's goals and drive incremental, including the creation of a robust segmentation strategy.• Successfully partner with content team to develop a multi-faceted email calendar leveraging market trends and collection details to ensure top-of-mind presence with segmented audiences.• Oversee development of marketing plans for programs to drive sales, profit, and brand objectives.• Partner with Director, Digital Marketing to execute against budget and ensure accurate expenditure tracking and accounting against plans.

• Partnered with Brand Marketing and Merchandising to drive email and onsite strategy, focused on segmentation, cadence, and quality of all commerce communications.• Planned, managed, and executed customer activation from new registrants and non-buyer segments.• Conducted detailed performance analysis and provided reporting for all email marketing activities including weekly campaign performance, segmentation, and testing. Developed key learnings to apply to upcoming campaigns.

• Lead the strategy, development and execution of omni-channel loyalty marketing and CRM initiatives to optimize acquisition, retention, win-back, personalization and promotional strategies.• Managed and continually optimized the creation and execution of all strategic and tactical elements of database marketing campaigns, including setting creative direction for in-house creative comprised of campaign objectives, messaging, and templates.• Supported other business areas with communications to the registered user and subscriber base, particularly acquisition.• Verified accuracy of customer and email marketing data and data sources; communicated issues and managed problem resolution with various technology resources.

• Drove the calendaring, messaging, testing and optimization, audience selection, analysis, and key insights for CRM campaigns.• Enhanced representative experience while improving ease of registration and email opt-in procedures by pioneering relaunch of registration process and user profile pages.• Focused on personalization, launched 6 trigger programs that resulted in increased Representative engagement.• Launched SMS program including continued strategy implementation

• Efficiently managed the global email calendar across 20+ countries including end-to-end development, market pick-ups, creative and production timelines; partnered with teams such as Production, Trafficking, and Merchandising to ensure flawless and timely execution.• Developed global email strategic recommendations including sequencing, cadence, and frequency of emails across campaigns and customer segments.• Tracked email metrics and provided insight on best practices/program enhancements to optimize customer value and campaign results.

• Develop all collateral to support events: write creative briefs for production, design & copy teams and open all jobs using a computer based project system, adhering to all required materials timelines & budgets. • Develop tracking tools for all promotions & events, through a coupon/barcode system: set up for accurate deployment & pull analytics post-event. • Lead and execute OFF 5TH email marketing strategy, including managing an Email Service Provider to execute weekly email deployment, performance and competitive analysis, and optimizing and managing creative/production process.

• Reported directly to the Men's Modern Classic and Contemporary Buyer, providing support in areas of commodities buying and merchandising activities that reach annual sales volume of $30 million for the division. • Communicated extensively with store managers throughout 58 locations to research inventory and product availability, pricing, and store promotions; recorded information on product database. • Prepared and sent purchase orders, communicated with the vendors to ensure the availability and delivery dates of goods.

• Analyze departments and class specific sales – daily, weekly and monthly to make assortment decisions and to most efficiently assort each store. • Develop store receipt projections that tie to the total OTB projection for the month being allocated. • Provides information for the merchandise strategy. Analyzes sales unit performance reports, and incorporates the results into future business decisions.