Change & Transformation Management

Change & Transformation Management

Group Fitness Instructor with focus on• Barbell training• Functional training• Spinning/Cycling• Fascial training

Support in creating a brand DNA of a new digital product as well as the development of a brand name and the corporate design• Project management: development of a project plan• Identification of target groups• Communication to relevant stakeholders• Development of a sales strategy to distribute the product digitally• Execution of brand workshopsThe creation of a business plan based on an own idea for the digitalization of the coordination of fitness courses for gyms and trainers in the fitness and health industry in cooperation with the Team:penta GmbH & Co. KG• Project management: development of a project plan• Creation of a business plan• Project management: development of a project plan• App development with special focus on the customer journey in collaboration with the IT department• Development of a sales strategy

Change management for a Europe-wide software rollout• End-user communication• Conception, control and implementation of communication activities (creation of information material, coordination with departments)• Plan change management procedures and adapt them regularly• Initiate explanatory videos and design content that represents the “big picture” of thecompanies decision to use the new software• Publish intranet articles with regular updates• Create feedback channels, e.g. surveys, feedback tools for information events,mailboxes, FAQ pages• Coordination of processes with the IT department• Conducting interviews with the CIO for the rollout• Implementation and organization of workshops for employees• Use of internal communication channels in the change processContent development for the social media channels & intranet• Creation of posts for the social media presence of PwC• Creation of articles for the PwC intranet• Coordination with departments for the content creation

Responsible for all social media activities.

Communicative support and product marketing for the brand "Golf R"• Carrying out competitive analyses• Carrying out target group analyses• Support of internal product presentations• Coordination with customers and suppliers• Organization of product related events (product introductions, trade fair booths,...)