• Utilize strong analytical and creative ability to evaluate end-to-end customer experience across multiple digital marketing channels specifically programmatic advertising, connected TV, SEM/SEO, organic and paid social media.• Manage the implementation and deployment of assets from start to finish including agency communication, legal approvals, deployment to appropriate platform or agency, analysis, and optimization• Design, build and maintain our organic social media presence• Measure and report performance of all digital marketing campaigns• Collaborate with internal teams to create landing pages and optimize user experience• Keep up to date with all digital marketing and social media trends• Evaluate technologies and best practices. Provide insight and perspective for adoption where appropriate.• Coordinate and work collaboratively with the rest of the PrivacyGuard team to drive digital acquisition of the product• Manage data analysis utilizing a variety of platforms such as Google Analytics and other platforms utilized to serve ads or social posts.• Add insights to develop strategies to improve the retention of our members

* Develop, implement, and manage social media strategy from start to finish with a focus on Instagram, Facebook, Twitter, and LinkedIn* Manage and oversee social media content creation – photoshoots, influencer campaigns, and freelance work* Draft brand content – content calendars, influencer briefs, event invitations, online content such as blog posts, etc.* Organize, manage, and host influencer events on behalf of clients* Assess KPIs (growth, engagement, etc.) and ensure campaign success via social media listening, monitoring, reporting, and analysis* Collaborate and grow a network of influencers, KOLs, content creators, freelancers, creatives, etc.* Play a leading role in new client pitches on behalf of the digital team* Stay abreast of the ever-changing digital landscape and best practices in the field* Identify trends and explore new collaborative opportunities* Travel when needed for the client program and content creation* Handle day-to-day management of paid social campaigns, including social advertising, boosts, and paid search among B2B and B2C accounts* Create and optimize paid media strategy to support account growth goals* Define, measure, and report on relevant paid media KPIs* Manage overall paid media budget* Provide advice on best practices and new trends/tech

- Created and integrated content optimization from long form to short form to target specific audiences per platform and goals- Create social media content from B2B and B2C marketing depending on the target audience and goal- Collaborate with the marketing team on marketing strategy and consistent branding.

- Collaborate with the VP of marketing, Design Director of NBA, NFL, and Brooklyn Cloth Graphic Lead concerning creative direction for a brand campaign, social media, trade shows, and revenue/ customer acquisition. - Managed the creative marketing strategy for our e-commerce and Amazon MarketPlace for a portfolio of brands.- Developed and executed digital marketing strategy for owned, earned, & paid channels (e.g., web, email, affiliate, display, search). - Developed and executed comprehensive marketing strategies for multiple accounts, including NBA & NFL, resulting in a 15% increase in website traffic and a 60% increase in social media engagement. - Created and managed strategic marketing projects, ensuring timely and relevant content distribution across all channels, resulting in a 25% increase in customer retention and a 50% decrease in production wait times. - Collaborated with cross-functional teams, including design, marketing, and sales, to align content efforts with overall business goals, resulting in a 20% increase in cross-team efficiency. Translate marketing objectives into creative strategies. - Managed a team of 3 members for digital marketing and seasonal internships with mentor, guidance, and learning opportunities

- Support the process with production and sales regarding product movement within the showrooms, going from PP samples to TOP samples. - Maintain neat, clean and organized showrooms and samples rooms at all times. - Updated all mannequin and props in the showrooms based on on new deliveries. - Supports Sales team with ad-hoc needs - Support the VP of Marketing and Ecommerce regarding product samples to shoot for photoshoots. Maintain Marketing Samples both in the studio and back of the house. - Maintain Proto Samples for all brands in the backroom. - Style and support Styling- during photo shoots for both lifestyle and product images, this role will take the lead and ensure all goods are properly presented, tagged, labeled, and steamed. - Castings and go-see prior to shoot

- Company founder, creating our website, social media accounts, pop up networking- Creative direction for merchandise, social media post, company representation- Product development, product representation, and campaigns- Lead all campaigns, marketed through different channels to increase sales- Adwords and Ecomm strategy - Bookkeeping and all financial budgeting- Hiring and leading a team towards the companies success and positive growing culture-Creating, communicating, and implementing our vision, mission, and overall direction- Formulating and implementing the strategic plan that guides the direction of the business or organization- Created, edited all content produced

- Handled scheduling, open and closing, coworkers situational problems, customer interaction, and handling any complaints- Developed a new financial and work system between employees and customers for fluidity, time-efficient and customer satisfaction- Coached new employees, Delegated work to coworkers in different departments, and motivated the team with daily goals

- Supervised the day-to-day operations and performance of the team to provide the highest level of customer service for the customer- Understand the overarching company strategy, as well as communicate and model the core values of the organization, to create a sense of teamwork and membership among employees- Handled customer concerns and ensures an appropriate resolution- Provided a safe environment for employees, customers, and vendors by identifying and rectifying hazards, ensuring proper ergonomics, and maintaining store equipment in proper working order.- Oversaw product merchandising and maintains proper stock levels through appropriate product ordering- Prepared, managed weekly schedules to ensure appropriate store staffing levels- Established and communicated job responsibilities and performance expectations to direct reports to ensure mutual understanding and desired results

• Assisted on a seasonal basis in New York for multi-brand showrooms and conventions, handling daily tasks and up keeping ofappointments, client outreach, showroom layout, and order forms.• Helped at trade shows with our designer’s sections, advised on floor layout, and helped with language barriers. Represented ABshowrooms and all our clients, presenting their collections, potential neighboring competitors, expected delivery, and order forms.• Communicated with 15 international companies contracts, price lists, order forms, and communication between potential buyers andbrands with daily reports based on all communication with clients and designers to ensure a unified team.