• Formulate, direct and coordinate marketing activities to promote Disney PhotoPass Service and Disney Photo Imaging products, working with internal and external partners.• Manage all Disney PhotoPass Service internal communications for Walt Disney World and Disneyland Resorts. • Developed the strategy and led creative for the inclusion of Disney PhotoPass Service ads in Guest collateral.• Wrote and implemented product and marketing copy for a new online portal: MyDisneyPhotoPass.com.• Led end-to-end marketing and communications plan – from strategic planning to execution- for the introduction of MyDisneyPhotoPass.com.• Managed Disney PhotoPass Service social media channels.• Coordinated the development and launch of several promotional offers sponsored by corporate partners like AAA, Visa and Costco.• Established a relationship with the Disney Reservation Center’s training and recognition teams. Partnered with these teams on the development of cast campaigns to promote the launch of Memory Maker.• Planned and coordinated onsite tactics in preparation for the launch of Memory Maker.• Directed the strategy and development of Memory Maker digital ads, POS displays, product signage and price easels for merchandise locations.

• Directed all marketing functions which included advertising, print, outreach events, sales and working closely with owners towards the development of a new brand.• Designed and authored all e-mail campaigns which were distributed to over 10K subscribers.• Worked with a design firm on the development of a brand identity guide which included logos, fonts, characters and website content, look, and user interface.• Established a new revenue stream, which resulted in a 10% increase in monthly sales, by creating events which included: Tiny Chefs, The Princess Tea Party, Super-Heroes Training Camp and Drop & Play Fridays.• Key member of the company’s franchising team. Duties included the development of promotional franchising materials, manager leads and attracting new prospects. • Responsible for the establishment of the company’s social media presence.

Managed the daily operations of 6 retail locations throughout the theme park. Design, outsource, and supervise the development and manufacture of Wannado brand merchandise and souvenirs. Build relationships and negotiate with vendors and distributors of toys, stationary, plush, candy, and accessories.