Marie Ansel Email & Phone Number

Neuchâtel, Switzerland

Neuchâtel, Switzerland

Suisse

I specialize in launching, growing, and revitalizing startups and independent watch brands, helping them build authentic connections with their audience and strengthen their public image and reputation. With a keen ability to listen and understand my clients' unique needs, I craft tailored strategies that drive visibility and engagement.From developing compelling messaging to creating strong, cohesive branding, I ensure my clients’ stories are told effectively across all platforms. Writing & developing effective messaging Branding & content creationMedia relationsPitching for international journalistsEvent planningCrisis communication

Suisse

Le Locle

Responsible for leading outward PR strategies and plans to promote key initiatives, product’s image and brand reputation. Implementation of marcom strategy and market deployment Management of international events and activation of partnerships for VIP customers and the pressImplementation of international physical and digital events (TV sets, zoom conferences, live events, press conferences, dinners, product launches)Watch trade show management (set-up, catering, technical, content, public relations)Management of hospitality center / tours of the ManufactureCopywriting / storytelling (press releases, biographies, books, leaflets, catalogs, website, social networks)Development of visual content (videos, photos, documentaries, shootings, interviews) Management of ambassador/celebrity contracts and management of muses via their agents/publicistsInternational press relations agency managementDaily contact with the press, monitoring media coveragePutting together a Sustainable Development / CSR taskforce, bringing environmental sustainability to the top of the board’s agenda

Le Brassus

Leading, implementing and coordinating targeted international press campaigns, managing complex digital media projects from production monitoring to results reporting. Implementing PR strategiesLiaising with and answering enquiries from media, individuals and other organizationsResearching, writing and distributing press releases to targeted mediaCollating and analysing media coverageWriting and editing in-house magazines, case studies, speeches, articles and annual reportsDevising and coordinating photo opportunitiesOrganizing events including press conferences, exhibitions, open days and press toursManaging the PR aspect of potential crisis situations

La Chaux De Fonds

Event design Settle global event strategy worlwide Organize, set up & coordinate logistics of local and international events Develop creative briefs, event guidelines for market use, market support on site for local events Develop brand content such as texts, videos, photos & digital assets Public Relations / Partners Activate sponsoring platforms Organize events with partners Manage ambassadors contracts & demands Supervise photo shootings Develop a strategy around brand integration in movies & video clips Budget supervision

Switzerland

Heritage & mediation Control, promotion & preservation of Heuer vintage timepiecesMuseum currator (buy vintage timepieces in auctions, historical exhibitions coordination, museum visits organization, archives currator, shipment of vintage timepieces ww, numerisation of our collection)Historical Exhibitions coordination & project leader: LA MAISON, TAG Heuer touring Museum in Asia in 2014. Heritage Days & Open days of the Museum and Workshops, Journées Particulières LVMHPublic relations Presskits & press releases Selection, development & promotion of Brand Heritage & Patrimony coverage in the press & marketing tools (internet, social media. catalogues, presskits, trade)Edition & Publishing projects to promote TAG Heuer’s History - historical researches, interviews with Mr.Jack Heuer. Photo & video shootings supervisionDaily requests of the press & coordination with local PR ManagersGreen Cars Challenge events supervision & organization (Tesla roadsters all over Switzerland) - 100% electric Rally with time cards & classifications. In partnership with Erik Comas, former F1 pilot & friend of the brandFactory Visits organization & orchestration (for press worldwide, retailers, VIPs, partners, clients...) - HQ, cases factory & dial factory - Also in charge of running the presentations of the different workshops & factories.

Dubai, Uae

Press Office Middle EastWork on the qualitative visibility of Watches and Jewellery in the press (15 countries)Daily contacts with journalists, answer to their requests - Supervision of the Dubai press coverageTrips and events organization (Peter Philips Visit organization)Daily monitoring of the Gulf Press & ROI calculationPhoto shootings supervising - Beauty, Fine Jewellry & Fashion

Media planningGestion des campagnes TV-Presse-Cinéma-Affichage-Internet marché français toutes divisions (Horlogerie/Joaillerie, Mode, Parfums/Produits Beauté) Responsable Opérations spéciales print (Encarts spéciaux, sampling, gatefolds)Développement jeu facebook Chance Eau Tendre, Application Iphone Allure Homme Sport Achats directs publicité presse (Ritz Magazine, titres niches)Actualités commerciales Lancement média de Bleu de Chanel et Chance Eau Tendre

Sales internship in a team of 15 employees. Welcoming and advising an international clientele, weekly merchandising assistance, stock management, inventories, "fashion message" training.

Design and writing of a supplement to the PACA region's L'EXPRESS with a print run of 30,000 copies. Preparation and production of interviews (politicians and filmmakers)Sale of advertising inserts

Master'S Degree, Communication/Marketing

Identité Visuelle Et Journalisme, Communication And Media Studies

Khâgne Hypokhâgne, Lettres Et Sciences Sociales