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Marie B. is a Data Science | Data Quality at Weekend Health. She possess expertise in web analytics, sql, crm, salesforce.com, market research and 31 more skills. Colleagues describe her as "I had the pleasure of working directly with Marie during our time together at Art.com. Her dedication to providing the marketing team with accurate, actionable data was second to none. She consistently provided reports and analysis at breathtaking speed and instantly knew how to best represent the data for her target audience. Her strong analytical skills, coupled with her detailed knowledge of Google Analytics ensured that Marie always provided useful suggestions. Aside from her awesome work, Marie is also a blast to have around the office. She is always approachable, laughing and ready to joke with anyone. Her personality is truly an asset to any team and she always knows how to lift the morale of the entire office. I sincerely hope I have the opportunity to work with Marie again." and "Marie is such a hard worker. She was always willing to take on new projects and lend a helping hand. I really enjoyed Marie's enthusiasm and work ethic. She would be an asset to any organization."
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DataWeekend Health May 2023 - Present -
Customer Growth Data ScienceAtlassian Nov 2022 - May 2023Sydney, Nsw, AuAnalyse the value of Atlassian documentation using logistic regression to predict conversion to purchase and other key metrics when users are interacting with Atlassian support domainsPage flow analysis of user journeys through support.atlassian.com including recommendations for improved tracking, data driven UX insights, and experimentation proposals to increase desired behaviors Create a number of short, impactful data headlines to quickly advertise the value documentation contributes to Atlassian’s bottom lineSelf service tooling suite built out to include: -- a page flow dashboard (answering where did people go from my page and how did people get to my page) -- quick web event metric dashboard (answering how many people downloaded my whitepaper, how many people interacted with my component, etc) -- an Innovation week project highlighting all resources across the company built for non-analysts to access data -
Data Quality EnablementAtlassian Jul 2021 - Nov 2022Sydney, Nsw, AuEnable analytics and data science teams to effectively utilize peer reviewPartner with Data Engineering and Analytics teams to set up data quality checks and alertingExpert data bug finder in attribution data model investigative team projectManage unpaid UTM structure across AtlassianDesign marketing web tracking events and instruct devs across the company on proper implementation
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Marketing AnalyticsAtlassian Oct 2016 - Jun 2021Sydney, Nsw, AuI develop and own team specific data infrastructure, reporting, and analysis for one of Atlassian's marketing groups. I also built a UTM builder microservice in Flask.
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Support AnalyticsSquare Dec 2015 - Oct 2016San Francisco, Ca, UsBuild out foundational support team level and supporter level metrics and reporting from scratch.Forecast call/email volume and partner with finance on long term support team capacity planning.Partner with BI to build out data pipeline and data tables from workforce management software data.Create a SQL 101 course and mentor coworkers on beginner SQL. -
Sr. Analyst, Internet MarketingOne Kings Lane Oct 2013 - Jan 2015New York, Ny, UsDesign and create report to track marketing campaign spend over time, with easy comparison between marketing campaigns across different channels and publishers. This allows for us to see if campaigns with high immediate return on ad spend perform better over the long term than campaigns with lower immediate revenue. In order to get marketing campaign data in a usable format, I wrote SQL queries and parse through utms and assign to different buckets. I created an ETL to update a table on a daily basis with new visits and their marketing entry source. This table is now the root of nearly every marketing query I create.Implement new marketing attribution model. Design back-end infrastructure, QA data, predict future revenue using segmentation modeling, create Tableau reporting, and part of presentation to upper management of the new model. Develop reporting tools in Tableau for easy monitoring of basic marketing metrics, as well as the option for deep dive analysis by various utm dimensions and buckets. A/B test analysis for internet marketing offers.Assist marketing team in identifying high performing customers and developing “lookalikes” to re-target similar customers. -
Marketing AnalystArt.Com Jul 2012 - Oct 2013Indianapolis, Indiana, UsDesign and produce web analytics report utilizing data from Google Analytics and A/B test analysis.Analyze and report on Marketing KPIs in Business Objects, Tableau and Excel.Partner with channel managers and department heads for market research including identifying areas of need, survey design, analysis and insights presentations. --Framing Surveys were the key contributor to the communication strategy and redesign of the Craftsmanship and Services pages. Visitors who interacted with these pages had increases in framing conversion of 30% in the US and 100% in the UK. --Email surveys have driven the strategy for the Welcome Series revamp - a program responsible for 20% of the channel sales. Brand and content surveys have contributed to a 3% lift in engagement and 1.5% lift in conversion.Calculate customer lifetime value by channel segments, utilizing sales and cost data, to identify under-performing channels.Design Email purchase analysis in Tableau, allowing Email team better visibility into high performing categories. More relevant content has contributed to a 7% increase in conversion over the prior year.Programmed repeat purchase analysis in R, giving insight into the purchase frequency of our customers.
Marie B. Skills
Marie B. Education Details
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San José State UniversityBusiness Administration With A Concentration In Marketing -
De Anza CollegeGeneral
Frequently Asked Questions about Marie B.
What company does Marie B. work for?
Marie B. works for Weekend Health
What is Marie B.'s role at the current company?
Marie B.'s current role is Data Science | Data Quality.
What is Marie B.'s email address?
Marie B.'s email address is ma****@****lth.com
What is Marie B.'s direct phone number?
Marie B.'s direct phone number is +612926*****
What schools did Marie B. attend?
Marie B. attended San José State University, De Anza College.
What are some of Marie B.'s interests?
Marie B. has interest in Psychology, Social Advice, Marketing, Science, Data Visualization, Food.
What skills is Marie B. known for?
Marie B. has skills like Web Analytics, Sql, Crm, Salesforce.com, Market Research, Business Objects, Data Analysis, Analytics, Microsoft Excel, Strategy, Business Intelligence, Tableau.
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